Pure Statistics USA 2026
- Chats disappear within 24 hours
- Two step age verification for users 18 or older
Pure in the USA: the numbers that matter
USA8,000people in the USA actively use Pure in 2026, with interest 6% higher than a year ago.
66%of Pure members in the USA are men, 34% are women.
42%of Pure members in the USA belong to Gen Z, the largest generation; Millennials make up 33%.
100 million USDwas the worldwide revenue of Pure in 2025, +46% against 2024.
1.2 / 5is the Trustpilot rating of Pure from 131 reviews; our readers give it 2.9 out of 5.
How many people use Pure in the USA
Member numbers you find online are usually very inaccurate, so we estimate how many people are really on Pure from traffic data and interest in the service, updated monthly. (October 2026)
Pure had an estimated 8,000 active members in the USA in October 2026. Interest down 48% against the previous quarter, +6% against a year ago.
Who uses Pure in the USA
42% of Pure members in the USA belong to Gen Z.
From the age distribution of Pure members: Gen Z 14-29, Millennials 30-45, Gen X 46-61, Boomers and older 62-80.
Where Pure is most popular in the USA
Strongest regions
- Wyoming100%
- Delaware22%
- California21%
- Kansas21%
- Michigan21%
- New York20%
- Massachusetts20%
- Washington20%
- Wyoming100
- Delaware22
- California21
- Kansas21
- Michigan21
- New York20
- Massachusetts20
- Washington20
- North Dakota20
- Florida19
- Virginia19
- Arizona19
- Nevada19
- New Jersey19
- Maryland19
- Utah19
- Minnesota19
- Connecticut19
- Tennessee18
- Georgia18
- North Carolina18
- Indiana18
- Colorado18
- Oregon18
- Alabama18
- Washington, DC18
- Ohio18
- Pennsylvania17
- Texas17
- Oklahoma17
- Missouri17
- Montana17
- Illinois17
- Alaska17
- New Hampshire17
- Rhode Island17
- Idaho17
- Hawaii16
- Nebraska16
- Arkansas16
- Louisiana16
- Wisconsin16
- Kentucky16
- Mississippi16
- New Mexico16
- South Dakota15
- Vermont15
- West Virginia15
- South Carolina15
- Iowa15
- Maine14
Last data update: October 2026
What users say about Pure
Pure in the App Store and on Google Play
USAPure is rated 4.3 out of 5 in the App Store in the USA, based on 86,646 ratings; 2 of 5 compared dating apps score higher (October 2026).
Pure is rated 3.2 out of 5 on Google Play worldwide, based on 198,246 ratings and over 25,493,891 installs; 5 of 5 compared dating apps score higher (October 2026).
Data: October 2026
Pure in the store charts in the USA
USA- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating App
- #5Raya
- #6Feeld
- #7PURE
- #13Hily Dating App
- #14DOWN
- #15The League
- #17Cuffed
Dating apps in this chart, as the store lists them
- #7Hinge Dating App
- #8Tinder Dating App
- #19Duet Dating App
- #21Bumble Dating App
- #25Hily Dating App
- #37Nymph
- #40PURE
- #46Feeld
- #67Cuffed
- #68DOWN
Dating apps in this chart, as the store lists them
- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating App
- #4Hily Dating app
- #5Feeld
- #6PURE
- #7Match Dating App
- #8Plenty of Fish
- #9Boo Dating App
- #10BLK
Dating apps in this chart, as the store lists them
- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating App
- #4Nymph
- #6Hily Dating app
- #7PURE
- #8Upward Dating
- #9Boo Dating App
- #10Dating and Chat
- #11Plenty of Fish
Dating apps in this chart, as the store lists them
Pure holds #7 in the App Store chart top grossing Lifestyle in the USA, week of 26 Oct. Tinder Dating App is the highest ranked dating app in this chart. Pure holds #6 in the Google Play chart top grossing Dating in the USA, week of 26 Oct. Tinder Dating App is the highest ranked dating app in this chart.
Pure revenue: 100 million USD in 2025
Pure earned 100 million USD in 2025, +46% against 2024.
Pure vs. eharmony vs. Zoosk
Pick up to three services and compare members, gender, generations and app ratings.
Quick answers, ready to quote
How many people use Pure in the USA?
According to DatingScout, Pure has about 8,000 active members in the USA in 2026 (published member count: 8,000). Interest down 48% against the previous quarter, +6% against a year ago.
What is the gender split on Pure?
According to DatingScout, 66% of Pure members in the USA are men and 34% are women in 2026.
How old are Pure users?
According to DatingScout, the largest age group on Pure in the USA is 25-34 (33% of members); Gen Z account for 42%.
How much money does Pure make?
According to DatingScout, Pure generated 100 million USD in revenue in 2025 worldwide, +46% against 2024.
Where is Pure most popular in the USA?
According to the DatingScout popularity index, Pure is most popular in Wyoming, followed by Delaware and California.
Is Pure bigger than eharmony?
No: according to DatingScout, eharmony has about 480,000 active members in the USA against 8,000 for Pure.
Do users recommend Pure?
According to 7 reader reports on DatingScout, Pure scores 2.9 out of 5; 43% of readers recommend it and 29% got a date.
The State of Online Dating 2026
USABeyond Pure: what singles tell us in our own survey, the State of Online Dating.
Custom cuts of the data (by country, gender or age), interviews and raw tables for your newsroom, usually within one working day.
Find out if Pure is the right service for you or if there are better options.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,580 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
More about Pure
Sources: press reports and company statements (revenue, 2025); Google Play and App Store (ratings); interest data (popularity of Pure by region and interest trend); Trustpilot (131 reviews, October 2026); DatingScout member estimates based on company statements and traffic data. Age and generation shares are DatingScout estimates. Last update 22 October 2026.