Cougar search
Member Profile

Our Review

CougarLife is a dating website launched by Canadian company Ruby Life Media in 2006. The dating site serves as a safe platform for mature and experienced women to meet attractive young men. The website believes that age is not important; what matters most is that both parties get what they need and want from their arrangement.

Member Structure

Members activity
  • 600,000 unique site visits per month worldwide
  • Around 350,000 site visits from the US alone

Unlike mainstream dating sites where men heavily outnumber women, it's all about the ladies at Cougar Life. The number of women on the site still outnumber men, although this doesn't take into consideration the number of fake profiles in the site.

Signing Up

  • The site's members go by their usernames instead of real first names
  • Registration only takes 3-5 minutes
  • Photos can be added during signup, although it is not mandatory
  • You must also decide on a caption or greeting for your profile
  • Cougar life uses a 1-step registration process

Unlike other dating sites with lengthy registration procedures, Cougar Life simplifies everything with its 1-step registration process. After you fill up all the fields on your screen, all you need is to submit it and you're done. The site does require more information from its users during signup compared to others, although some fields are not mandatory, so you can just fill them out once you're a member of the dating site.

Making Contact

Cougar search
  • You can search for members according to their location, age range and even their distance away from you
  • Narrow your search with filters such as body type, height, ethnicity etc.
  • Limit your search to show only members with photos, or members who are available for a date
  • You need a premium membership to send and read messages
  • There is a chatroom
  • Free users can send "Flirts" to show their interest

Cougar Life's free search function has several filters and options, making it extremely possible for any cougar or cub to find exactly what they're looking for. You can refine your search according to profile fields, distance, and you can even put in your own keywords. The only downside is you can't save your search filters, so you have to set them each time. Unfortunately, you can't send and read messages as a free user. The only way to show your interest in others is to send them a "Flirt", which is the site's version of a Like.

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Profile Quality

Member Profile
  • Free users can see member profiles and pictures clearly
  • There are several profile fields to fill out
  • Aside from selection fields, profiles also have text boxes where users can write freely
  • There's a Q&A section that you can answer for fun
  • If you see a blurred photo with a lock icon, it means the user has a private photo gallery.
  • The profiles are quite detailed
  • The profile information can be changed later
  • Profile pictures are visible to everyone for free
  • To view someone's private photo gallery, you need to send a request. Once they grant you permission, you can freely see their private photos.

When it comes to profile information, Cougar Life profiles are very informative. Just by looking at someone's profile, you can find out someone's age, location, ethnicity, education, body type, and eye/hair color. Aside from these basic info, you can also check the text boxes to learn more about their personality and what they're looking for. Unfortunately, the site doesn't encourage its members to complete their profiles, so several members have half-empty profiles.


app search
  • Has a similar layout and color scheme to the desktop version
  • Can find matches on the go
  • Screens load easily

While the app offers nothing new in terms of features and special functions, it is still a good addition to the Cougar Life dating platform. You can find matches no matter where you are, and you can easily access the Find a Date screen to find cougars who are down to meet. 

Real Life Review

"Because of my conservative upbringing, I felt ashamed when I started to take interest in younger men after my divorce. I was also embarrassed about the term "cougar" because the term would always be the butt of jokes among friends and family. When I joined Cougar Life, I felt right at home. Finally, I was in an environment where I could be myself and not feel ashamed. Also, there are lots of women on the site with the same urges as me. Now my nights aren't so lonely, and I'm not ashamed of it!"

- Self-confessed cougar, New York (46)

"I wasn't like other guys - growing up, I didn't feel the need to chase skirts and get as many girlfriends as I could. I was focused on my studies, then my job, and then my career. I wanted to climb the corporate ladder and fatten up my bank account. The couple of times that I did fall in love, I was bitterly disappointed. Girls are so needy, clingy and dependent - both financially and emotionally. They start drama about the smallest thing and obligate you to pay for every restaurant bill and expect you to treat them like babies on their "red days". I wanted a woman who was stable financially, emotionally and mentally and I found her on Cougar Life. Sure, it feels like a rip-off that you have to pay for a subscription just to talk to women, but so far, I'm enjoying the whole experience."

- Junior bank clerk, New York (23)

Design and Usability

Cougar Life's look and aesthetics seem to be inspired by the 80s, with its bright pink and teal colors and retro feel. The site itself looks professional and polished, especially its member search page. The layout is very organized, and all key features are accessible through the top navigation bar. 

Cougar Life Costs and Prices

Free Services
  • Account registration
  • Profile creation
  • View other members' profiles
  • Send flirts to other members
  • Test now for free
Fee based Services
  • Read and send messages
  • Send virtual gifts
  • Send priority mail
    Your mail appears on top of your recipient's inbox
  • Show up first in search results
    VIP members are always shown first on search results
Duration / Credits / CoinsCosts per monthTotal
Premium Membership
1 Month40.00 $ / Month40.00 $
3 Months29.00 $ / Month87.00 $
12 Months12.00 $ / Month144.00 $

Is Cougar Life expensive or cheap?

In comparison to other providers Cougar Life is expensive.
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Cougar life pricing
Payment Options
  • Credit Card
  • PayPal
  • Via Mobile Phone
Payment discretion
  • All purchases will show up on your credit card statement as "CL Media".

Premium subscriptions are renewed automatically. For members who wish to cancel their subscription, they should call the hotline at 1-877-740-3176 from 9AM to 7PM.

With each purchase, you will get free Cougar Life credits. The amount varies according to which plan you avail of:

  • 1-month subscription = 100 free credits
  • 3-month subscription = 500 free credits
  • 12-month subscription = 3,000 credits

Special Features


In real life, you would give gifts to someone you like or are interested in. In Cougar Life, you can give virtual renditions of these gifts to the cougar/cub who has caught your eye. Gifts cost credits, so it tells the recipient that you're really interested in them.

Private Gallery

Users have a public gallery and a private one. The public one is open for everyone to see. You can place sexy and alluring photos in your private gallery and only give access to those you deem worthy of it.

Find a Date

On the upper left corner of your screen, you can see how many cougars are looking for dates on a particular day. Just click on the Find a Date Tonight icon and choose which cougar you want to go on a date with.

CougarLife Blog

The blog is a nice resource for both experienced cougars and curious cubs alike. Aside from giving updates about the site itself, you can also find guides and helpful tips about cougar dating.

Our rating

Signing Up: 4.0 / 5
Making Contact: 3.0 / 5
Profile Quality: 4.0 / 5
App: 3.0 / 5
Real Life Review: 4.0 / 5

Editors Conclusion

DatingScout Editor Chris Pleines
Cougar Life may look like your run-of-the-mill cougar dating website. Upon closer inspection; however, you'll see that the site makes a lot of effort to distinguish itself from its competition, from the professional, but colorful design to its special features. The paywall may disappoint a lot of cougars and cubs alike, but those who are really passionate about the cougar lifestyle will find that the site is worth a try.
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What's Cougar Life?

Cougar life is a dating site that matches older women (cougars) with younger men (cubs).

Who owns Cougar Life?

Cougar Life is owned by Ruby Life Media.

When was Cougar Life launched?

Cougar Life was created back in 2006.

Where is Cougar Life's headquarters located?

Ruby Life Media, the owners of Cougar Life, is a company based in Ontario, Canada

Is there an easier way to login to Cougarlife?

Currently, the site only has one login system. They don't offer signup via Facebook or Google.

Is there a Cougar Life mobile app?

Yes, Cougar Life is also available as a mobile app for iOS and Android users.


How does Cougarlife work?

Cougar life works in a similar fashion to regular dating sites - you create an account, complete your profile and search for matches. The only difference is that the site caters to older women looking for younger men and vice versa.

Can I use Cougar Life without paying?

Technically, you can create an account and complete your profile for free. You can also look at other members' profiles for free. However, if you want to message other members, you need to pay for a premium membership.

How can I view other members' private photos?

To view the cougar life private photos of other members, you need to get their permission. You can go to their profile and click the photo with the lock icon on it. This will send a request to the member, informing them that you want to see their private pictures. Once they accept, you will be able to see the photos.

I'm a free member and I can't send Cougar Life messages. How do I contact other members?

If you're a free member, you can still send Flirts to other members. This will show them that you like them and are interested in them.


What are Cougar Life gifts?

These are virtual gifts that you can give to other members to show them that you like them. You need to purchase gifts using credits. 

What is the difference between a regular message and priority mail?

Regular messages are free-form private chats to other users while priority mail is a more formal way of communicating to the cougar/cub that you like. With priority mail, you can send virtual gifts with your message, and even attach a request to view the user's private pictures.

Can I create a favorites list as a free user?

Yes, you can put users who catch your attention to your favorites list. Just go to their profile and click the "Add to Favorites" button. Also, free users can also check if they're on other users' favorite lists.


Can you tell me how to delete Cougarlife account?

If for some reason you don't want to be a part of the site anymore, you can deactivate your account. Just click on the thumbnail of your profile photo on the upper right corner of the screen and go to your Account options. Click on "Deactivate Your Account" and confirm your request.

How can I cancel Cougar Life online subscription? Can I cancel without calling their hotline?

Currently, you can't cancel your subscription via the account settings tab. The only way to do this is to call the hotline at 1-877-740-3176 from 9AM to 7PM.

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Company:Ruby Life Inc.
Address:PO Box 67027, Toronto, ON Canada, M4P 1E4