Match Statistics USA 2026
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Match in the USA: the numbers that matter
USA360,000people in the USA actively use Match in 2026, with interest 10% higher than a year ago.
55%of Match members in the USA are men, 45% are women.
33%of Match members in the USA belong to Millennials, the largest generation; Gen Z make up 29%.
3.49 billion USDwas the revenue of Match Group, the company behind Match, in 2025.
How many people use Match in the USA
Member numbers you find online are usually very inaccurate, so we estimate how many people are really on Match from traffic data and interest in the service, updated monthly. (October 2026)
Match had an estimated 360,000 active members in the USA in October 2026. Interest down 33% against the previous quarter, +10% against a year ago.
Who uses Match in the USA
33% of Match members in the USA belong to Millennials.
From the age distribution of Match members: Gen Z 14-29, Millennials 30-45, Gen X 46-61, Boomers and older 62-80.
Where Match is most popular in the USA
Strongest regions
- Wyoming100%
- Kansas48%
- New York40%
- New Jersey38%
- California38%
- Virginia37%
- Washington, DC37%
- Massachusetts35%
- Wyoming100
- Kansas48
- New York40
- New Jersey38
- California38
- Virginia37
- Washington, DC37
- Massachusetts35
- Washington34
- Texas33
- Pennsylvania33
- Delaware33
- Florida33
- Nevada33
- Maryland32
- Illinois32
- Louisiana32
- Connecticut32
- Georgia31
- Rhode Island31
- Arizona31
- Mississippi31
- Utah31
- North Carolina31
- Indiana29
- Ohio29
- Colorado29
- Missouri29
- Oklahoma29
- Tennessee28
- Kentucky28
- Alabama27
- Nebraska27
- New Mexico27
- South Carolina27
- Minnesota26
- Michigan26
- New Hampshire26
- Iowa26
- Arkansas26
- Wisconsin26
- Hawaii25
- South Dakota25
- Oregon25
- Maine25
- West Virginia25
- Vermont25
- North Dakota24
- Idaho24
- Alaska23
- Montana22
Last data update: October 2026
What users say about Match
Match on Google Play
WorldwideMatch is rated 3.3 out of 5 on Google Play worldwide, based on 154,024 ratings and over 18,250,268 installs; 5 of 5 compared dating apps score higher (October 2026).
Data: October 2026
Match in the store charts in the USA
USA- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating App
- #4Hily Dating app
- #5Feeld
- #6PURE
- #7Match Dating App
- #8Plenty of Fish
- #9Boo Dating App
- #10BLK
Dating apps in this chart, as the store lists them
- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating App
- #4Nymph
- #6Hily Dating app
- #7PURE
- #8Upward Dating
- #9Boo Dating App
- #10Dating and Chat
- #25Match Dating App
Dating apps in this chart, as the store lists them
Match holds #7 in the Google Play chart top grossing Dating in the USA, week of 26 Oct. Tinder Dating App is the highest ranked dating app in this chart.
Match Group: the company behind Match
Match Group, the company behind Match, earned 3.49 billion USD in 2025. The latest quarter (Q2 2026) brought in 853.1 million USD.
Match Group is the company behind Match. Revenue as reported in its annual and quarterly filings. The company does not report Match revenue on its own; these are Match Group totals.
Match vs. Ashley Madison vs. EliteSingles
Pick up to three services and compare members, gender, generations and app ratings.
Quick answers, ready to quote
How many people use Match in the USA?
According to DatingScout, Match has about 360,000 active members in the USA in 2026 (published member count: 480,000). Interest down 33% against the previous quarter, +10% against a year ago.
What is the gender split on Match?
According to DatingScout, 55% of Match members in the USA are men and 45% are women in 2026.
How old are Match users?
According to DatingScout, the largest age group on Match in the USA is 25-34 (25% of members); Millennials account for 33%.
Who owns Match?
Match belongs to Match Group, which earned 3.49 billion USD in 2025. Other Match Group brands: Azar, BBPeopleMeet, BLK, BlackChristianPeopleMeet, BlackPeopleMeet, Chemistry, Chispa, ChristianMingle, DateHookUp, Her, Hinge, IndiaMatch, LDSPlanet, Lavalife, Lexa, LoveAndSeek, Match.com, Meetic, OkCupid, OurTime, POF, Pairs, Plenty of Fish, SeniorBlackPeopleMeet, Stir, The League, Tinder, Upward, Zusammen.de.
Where is Match most popular in the USA?
According to the DatingScout popularity index, Match is most popular in Wyoming, followed by Kansas and New York.
Is Match bigger than Ashley Madison?
No: according to DatingScout, Ashley Madison has about 520,000 active members in the USA against 360,000 for Match.
Do users recommend Match?
According to 36 reader reports on DatingScout, Match scores 1.7 out of 5; 19% of readers recommend it and 28% got a date.
The State of Online Dating 2026
USABeyond Match: what singles tell us in our own survey, the State of Online Dating.
Custom cuts of the data (by country, gender or age), interviews and raw tables for your newsroom, usually within one working day.
Find out if Match is the right service for you or if there are better options.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,579 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
More about Match
Sources: quarterly and annual reports (revenue, Q2 2026); Google Play and App Store (ratings); interest data (popularity of Match by region and interest trend); DatingScout member estimates based on company statements and traffic data. Age and generation shares are DatingScout estimates. Last update 21 October 2026.