Who is really signed up here?
As mentioned before, women have more chances of receiving (and demanding for) bids for first dates compared to the male members. Some have complained because there are women who flake right after the first date. However, others admitted that with a website named "What's Your Price?", it's already what you see is what you get.
A significant percentage of the members are female college students, surmised to be on the site to pay for their tuition. Members come mostly from the USA, followed by the UK, then Canada. According to an analysis on the offers made on What's Your Price, San Francisco is the most "generous" city, with the first date offers going up to $422.
What's Your Price used to have very specific labels: Generous for those bidding for dates, and Attractive for those receiving the bids. It went without saying, but the Generous members were usually men and the Attractive members were usually women. Though those labels seem to have been scrapped, these two groups are still dominated by the respective genders they started out with.
New members at Whats Your Price in July 2022 in comparison
Here you can see how membership figures at Whats Your Price are developing compared to others