DatingScout Profile Picture Study 2024: Selfies, Trucks and Dating Sites

  • First study worldwide to analyze online dating profiles using artificial intelligence
  • More than 22M pictures from 13 countries were used
  • More than 6.000 Motives ranging from hair colors over sports to food, drinks and animals were examined
  • Unique insights into the self-portrayal of U.S. men and women of all ages and sexual orientation
  • Secret messages in profile pictures? We have written a full article on this online dating study as well. Read it here

Diagrams for free use


Top 10 picture motives

Gender distribution U.S.

Appearance characteristics

Popular backgrounds

Who shows the most skin? (U.S.)

Who shows the most skin? (International)

Who poses with weapons? (International)

Who aims for marriage? (International)

Who shows the most luxury? (International)

Who poses with friends the most? (International)

What Do Profile Pictures Reveal About Singles On Dating Platforms?

Although they say to never judge a book by its cover, in the world of online dating, your front page is your story. And regardless of gender, it should produce an equally contagious “wow” factor. We all know, if you don't make the best first impression, your impression will be lost, but what exactly is the best way to steal the digital spotlight? How do U.S. men and women present themselves on dating apps and platforms?

  • Do men present themselves differently than women?
  • Are there any differences between younger and older online daters?
  • Which animals, objects or backgrounds can be discovered in dating profile pictures?
  • Do U.S. online daters vary from, for example, Australian, German or French online daters?

Did you know that when it comes to showing the sporty side, men prefer team sports while women love showing the aesthetics of yoga, Pilates, fitness etc.? Men altogether can be found showing hobbies, like playing instruments, driving cars or fumbling with tech stuff, more often. Women, on the other hand, can be seen showing their social side by posing with friends more frequently. Also, the most selfies are coming from them. And were you aware of how rare men smile in pictures? 76% of all smiling pictures are coming from the lovely ladies.

Anything you ever wanted to know about the self-portrayal of singles online can be found in this unique study. We're also providing you with numbers of the overall dating market, like gender ratios or age distributions of U.S. and international online daters. Download it for free on this page and take a look. 

About us

DatingScout Editor Chris Pleines

Chris Pleines

Chief Dating Officer

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