Soulmates
The Guardian Soulmates Sign Up
The Guardian Soulmates Inbox
Soulmates Profile

Our Review

Launched in 2004, Soulmates is an online dating website operated by The Guardian. The website is dedicated to helping like-minded people find long-lasting and serious relationships. Since its creation, Soulmates has successfully matched thousands of couples, according to their website. If you want to test the waters at first, you are allowed to browse through the profiles before even creating an account. Users can meet matches in person or through the various singles events always being hosted. These events range from speed dating to flirting classes. Soulmates isn't owned by a sole proprietor or shareholders. Instead, profits from the dating site are reinvested into the Guardian Media Group in order to "sustain journalism that is free from commercial or political interference".

Soulmates won Daters' Favourite Website in the 2014 UK Dating Awards. It is currently a member of the Online Dating Association.

The Guardian Soulmates UK Dating Awards 2014 Daters' Favorite Website

Member Structure

Members
22,083,840 from USA
Members activity
735,000 daily logins
Gender Proportion
60 %
40 %
  • You get a personal profile which you can fill out
  • 80% of members read The Guardian
  • The average age of users is between 30 to 55 years old
  • Majority of visitors come from the USA
  • Based on a survey, 53% would checkout your profile before a first date, 24% would stalk you on Facebook, while 19% would Google you
  • If the date was a failure, 69% would break it gently over coffee while 4% would fake their own death

Soulmates has plenty of active members, mostly gathered through extensive advertising from The Guardian itself. As a result, about 80% of Soulmates members started out as loyal The Guardian readers. This leads us to believe that the demographics are the same: Soulmates members, much like The Guardian readers, are intellectuals, well-traveled, with a stable financial status. more or less. User age vary from 18 all the way up to 85 years old, but the bulk of the members are between 30 to 55 years old. Even though the website is based in the United Kingdom, US members outrank UK members by only a slight margin. Soulmates held a survey on 3000 members about their dating habits and preferences. Out of these members, 36% said that the best way to meet your soulmate is through a dating website while 35% said that it is being introduced by friends. Funnily enough, on the hypothetical situation where the date turns out to be a bust, 69% would break the news over coffee while 4% would go to extremes and fake their own death. As a summary, both male and female respondents were ranked true romantics, but women were slightly more romantic.

Signing Up

The Guardian Soulmates Sign Up
  • You can browse profiles before creating an account
  • Quick registration - less than a minute
  • Only seven details are needed
  • Profile needs to be more than 50% complete before you can continue using the site
  • Details on profile can be added on later

Soulmates offers the unique option of browsing through the profiles even without your own account. This serves as a preview and an invitation if you like the accounts that you're seeing. When you sign up, only seven personal details are requested: if you're a woman looking for a man (and all its other variations), your preferred age group, email address, username, password, country, and location. The site is LGBT-inclusive, as it allows options for men looking for men, and women looking for women. Registration is very quick and direct to the point. Only account details are needed. At this point, your account will only be 20% complete, but you can start using the site as a standard user. You can add and modify your profile details later. However, a reminder will keep popping up on top of the page to remind you to complete your profile. This isn't mandatory, but you'd have better chances of meeting someone if you actually work on your profile.

Making Contact

The Guardian Soulmates Inbox
  • Messaging is only for premium members
  • You are given a limited, but carefully chosen list of matches
  • Standard members can "like" someone to show interest
  • There's a suggestion tab titled "Soulmates you might also like"
  • Your profile will only appear in search results once it is more than 50% complete
  • There is a chatroom

Unfortunately, only paying members can send, receive, and read their messages. Standard members can only send a "like" to someone to show their interest, and take the risk of paying the monthly fee just to talk to that person. Liking is the only positive action that's free on Soulmates. The other two options are blocking and reporting, so unless you're reporting someone for suspicious/inappropriate behaviour, there's not  much to be done here. What Soulmates lacks in messaging, they make up for in the search feature. You can modify and save your search criteria as much as you want. Apart from this, you have your matches, which is a carefully chosen list of potential partners. There are less than 20 matches presented to you at any given time. Additionally, you can view "Recently joined Soulmates". There's a tab that lets you view people based on categories: you like, like you, are online, viewed your profile, you've hidden, and you've blocked. When you go to someone's profile, there's a line that states whether you've contacted the other person before or if you've never crossed paths.

Profile Quality

Soulmates Profile
  • A subscription is needed to see someone's additional photos
  • You can keep track of the users you've viewed and liked
  • "At a glance..are you a good match?" shows you a summary of your common interests with someone
  • When the person was last online is visible
  • You can see when the user's profile was last updated
  • The profiles are quite detailed
  • The profile information can be changed later
  • Profile pictures are visible to everyone for free

The profile photos are available to be viewed for free. Photo, name, age, and location are the major details of a profile. It also shows when the user was last online, and if you've ever contacted each other before. The user profile contains the basics: physical appearance, relationship status, with or without children, looking for, etc. There are two text boxes that lets you describe yourself "in your own words", and describe "who you're looking for". On the user profile itself, you can like, hide, block, see additional photos, or send someone messages (the last two requiring a subscription). There will be a number that states how many additional pictures that person has. You don't need their permission to see these photos per se; as a paying member, you can view everyone's additional photos. There's a tab titled "At a glance". It is a summary of your compatibility with that user. It states whether your and their height, education, smoking preference, location, want children, age, and more match each other's preferences.

Real Life Review

"I met someone after only 2 weeks on the site. I didn't expect to meet someone this fast. We're still on the early stages of the relationship, but it seems to be going really well. And I couldn't be any luckier - she lived only a few miles away from me! I was wary of using this since the price is pretty steep, but I was willing to take the risk for this beautiful woman, and it paid off handsomely. Not sure what the statistic is for other users, but I'm pretty sure I'm one of the lucky ones. Never expected to meet a lovely woman just because I was reading The Guardian based on a headline I first saw on Facebook. Funny how life works out, eh?" - Male Business Owner (40)

Design and Usability

The Soulmates website has the same fonts and structure as The Guardian. It looks sleek and professional, which caters perfectly to its affluent target demographic. The pastel colors are perfectly matched and aren't glaring to the eyes. Oddly enough, the main landing page is filled with recently joined Soulmates. You can see separate tabs for those who joined just this week or this month. The same page has sections where you can see your matches, likes, and views. Besides that, there's the search option and messages. These are the only functions on Soulmates. It's pretty simple, since there are no special features offered. Although there are only a few functions to be used on Soulmates, navigating through them is pretty easy. The menu is laid out neatly and can be used by anyone; from the 18 to 85 year olds that reportedly use Soulmates. 

Soulmates Costs and Prices

Free Services
  • Profile creation
  • Browse profiles
  • View profile photos
  • Search through criteria
  • Add users to Likes list
Fee based Services
  • View others' photo galleries
  • Advanced searching
  • Unlimited messaging
  • Filter and sort search results
Duration / Credits / CoinsCosts per monthTotal
VIP Membership
1 Month32.00 £ / Month32.00 £
3 Months21.33 £ / Month64.00 £
6 Months16.00 £ / Month96.00 £

Is Soulmates expensive or cheap?

In comparison to other providers Soulmates is expensive.

Soulmates Membership
Payment Options
  • Credit Card
  • Via Mobile Phone

Browsing through the profiles is allowed even if you don't create an account just yet. You can create a profile on the website for free, add photos and information, and search for other profiles. Once you pay for a subscription, you are given full access to the photo galleries of Soulmates users and you have additional options when you conduct searches. Only paying members can use Soulmates' messaging service. Payment is done through credit or debit card, which will be processed by their secure payment provider. Subscriptions are automatically renewed. You can cancel your subscription anytime, unlike other dating website which require a certain number of days as notice. This can be done automatically on your Account page.

Special Features

Soulmates doesn't have additional features to offer. Their services are mostly restricted to matchmaking for the users.

Our rating

Signing Up: 3.0 / 5
Making Contact: 2.5 / 5
Profile Quality: 4.0 / 5
Real Life Review: 3.0 / 5

Editors Conclusion

Chris Pleines
Despite the name, Soulmates operates on a more dating website structure. It's not as intensive as other websites on matchmaking, with their personality tests and scientific algorithms. It's just your run-of-the-mill online dating service. However, the quality of members here is above average. With most of them being integrated from The Guardian, you can expect them to be well-read, well-traveled, and well-versed in the finer things in life. You'll find anyone throughout the UK with all sorts of sexual orientation, educational background, and financial status. Soulmates works on the same principles as The Guardian, hoping to continue operations without any sort of commercial or political interference. One of the downsides is that there are only a very few daily active users. A quick search on the website itself shows that there are only an average of a hundred new users per month. For dating websites with more users (even if they don't read The Guardian), mosey on over to our Matchmaker category.

FAQ

Facts

What is Guardian Soulmates?

Soulmates is the dating website operated by The Guardian.

Who runs Guardian Soulmates?

Soulmates is run by The Guardian Media Group.

Does Guardian Soulmates have an app?

Yes, it is available for download on the Apple App Store.

What are the terms and conditions?

You can read more about the terms and conditions here: https://soulmates.theguardian.com/terms-of-use and the privacy policy here: https://soulmates.theguardian.com/privacy. 

Is Guardian Soulmates worth it?

If you're in doubt, you can always browse through the profiles even without creating an account first.

Usability

How does Soulmates work?

Soulmates has various members all throughout the United Kingdom. You create a profile, provide the criteria of those you want to meet, and let Soulmates do the work for you. You can message the matches that you like, but not before paying for a subscription.

How do I delete my account?

You can hide your profile if you still want to recover it sometime in the future. Permanent deleting can be done on your Account page, but this is irreversible.

What if I forgot my password?

Just click on the "Forgot your password?" button and provide your email. Soulmates will send you a instructions on how to reset your password.

How do I block someone on Guardian Soulmates?

Go to their profile and click on the "Block" button.

How can I like someone?

Go to their profile and click on the diamond icon next to their profile photo.

Where can I see my likes?

On the top menu, click on Activity. You'll then see a tab which will lead you to your Likes page.

Costs

Is Guardian Soulmates free?

Yes, there are a lot of free features, but to truly use the website for its matchmaking purpose, you have to pay for a premium subscription.

How much is Guardian Soulmates per month?

Subscriptions start at £32 per month.

How do I cancel my subscription?

Go to your subscription status page and click on "Stop ongoing payments". You can still use the remaining days of your subscription period.

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Infos

Company:Guardian News & Media Limited
Adress:PO Box 68164, Kings Place, 90 York Way, London N1P 2AP
E-Mail:support@guardiansoulmates.co.uk
Phone-Hotline:020 3353 2000