Flirt was launched in 2009 and had high traction since then. The site was acquired by Cupid plc (formerly known as EasyDate), and since its acquisition, gained more than a million members worldwide. All features used to be free for women back in the day, but to keep the dating experience safe, Flirt now offers premium membership to all its members. This was not received positively by Flirt users, so to compensate for this, Flirt decided to offer a 3-day trial membership for a minimal cost. They also have a Satisfaction Guarantee that lets users contest for a partial refund if they didn’t enjoy their time on the site.
Flirt advocates for comfortable flirting in their dating site, which is why they have safety measures and anti-scam protectors. The site has features to get your flirting game on. Features such as the ‘Like Gallery’ allow all members to quickly find a match, while ‘Flirtcast’ lets you broadcast a flirty message to all online users. These features help members who are looking for something fun and casual rather than to find love and serious relationships.