Who is really signed up here?
Almost half of the members of Dating.com are mostly young male adults who are in their 20s. These singles belong to the millennial generation who are tech-savvy and open to meeting people through online dating apps. Over 85% of them also access the site through their phones and this suggests that these members are reliant on their phones and prefer speedy and convenient service.
Comparatively, there are approximately 60% male members on the site while the rest are female members. This explains why most of the audience interest is all about women, dating sites, and adult content.
Dating.com's claims of a diverse membership are true as evidenced by the top 5 countries where they come from: the United States, the Philippines, Mexico, Ukraine, and the United Kingdom. This goes to show that the site appeals to a lot of people and it is inclusive of all races and nationalities.
New members at Dating.com in October 2021 in comparison
Here you can see how membership figures at Dating.com are developing compared to others