Who is really signed up here?
Since the intended users of Sangam are Indian singles and their families, it’s good to see that the platform’s metrics do match their objectives. The majority of its users come from India. There’s some traffic from the United States and Australia, but we can safely conclude that Sangam is hitting the right audience.
In terms of age, Sangam’s population is young. The members either belong to the 18-24 or the 25-34 age range. These figures, again, seem legitimate as most Indians are encouraged by their families to settle down early.
Since it is a matchmaking site for singles looking for a person they can marry, it is highly encouraged that you join Sangam as an eligible single. True, males outnumber the females by quite a margin, but the process is not first come first serve, or similar. Since users are aiming to marry, they interact and screen as many members as they can carry.
Lastly, Sangam only caters to heterosexual relationships. For members of the LGBTQ+ who are looking for commitment, this platform won’t be of much help.
Sangam Age Range and Age Distribution
New members at Sangam in November 2022 in comparison
Here you can see how membership figures at Sangam are developing compared to others