I wanted to find a date in college but I don't know where to start looking. My friend jokingly told me about this app. One weekend night I was alone in my room getting bored, I remembered the app and signed up. It was great, but I didn't really find a relationship yet. I guess this works if you want to find some people who are down to have a quick lunch, coffee, or dinner. - Matias, 24, University Student
Lavalife USA October 2026
Lavalife is a pioneer when it comes to matchmaking. Ever since its launch in 2001, the site has become a medium for all sorts of singles to meet and connect with each other. All about Lavalife in the USA.
4.0very good
Lavalife is a dating site for singles looking for different kinds of relationships in the US and Canada
- Over 700,000 messages sent every day
- Available on iOS and Android
Relationships
Flirts
Finding love
Lavalife USA in 10 seconds
- Lavalife is an online platform where singles can meet and have different kinds of relationship
- A popular dating site across the United States and Canada with over 700,000 messages sent every day
- One of the few dating sites that offer multi-platform services that allow singles to connect with other people at any given time
- Lavalife is committed to helping its members find dates, relationships and even soulmates
- Available for iOs and Android users
- Most members are from Canada so American users find it hard to find nearby partners
- Offers general free services and options to upgrade - Learn more here
Is Lavalife right for you?
Find out if Lavalife is the right service for you or if there are better options.
Better than Lavalife
Who is Lavalife for, and not for?
Lavalife is for…
- For people looking for serious relationships and deep commitments
- For singles who want to fall in love
- Singles who are into casual flirting
…and not for
- If you're searching for erotic adventures and casual encounters
- Not for cheating individuals seeking affairs
- People who are not into meeting strangers online
Lavalife pros & cons
- The app has a responsive and helpful customer support
- Lavalife offers different communities for different kinds of relationships
- Members can create multiple profiles for each relationship community
- Unverified members have restricted access in browsing profiles
- Has a small member population from the United States
- There are still fake profiles despite the app's efforts to prevent them
What Lavalife really costs in the USA
Compared with other dating services, Lavalife is average-priced.
Premium
This Premium subscription renews automatically after your chosen period. It pays for unlimited messages and tools for contacting members.Total
1 month
19.99 USD / month
19.99 USD
3 months
16.66 USD / month
49.98 USD
6 months
15.00 USD / month
90.00 USD
Our pick: 6 months for 90.00 USD, that is 15.00 USD per month, 25% less per month than 1 month.
Lavalife costs last updated on Oct 21, 2026
Payment options in the USA
Credit Card
No anonymous payment.With Lavalife you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
Lavalife uses card billing, not an anonymous cash style payment
Lavalife costs screenshot
The premium subscription for Lavalife is not that pricey. It may offer only a few premium features, but all these are useful in contacting other members and finding good matches. Most of the features are available for free, so you can enjoy Lavalife even without the upgrade. Just keep in mind though, that being a standard member also means that you have to be patient until a premium member notices you.
Free vs. paid services in the USA
FeatureFreePremium
View members' profile
includedincluded
Search for people
includedincluded
Add search filters
includedincluded
Send and receive smiles
includedincluded
Like profiles
includedincluded
Reply to paid members
includedincluded
Join discussion rooms
includedincluded
Go to the Lavalife blog
includedincluded
Send unlimited messages
not includedincluded
See who has viewed your profile
not includedincluded
Create separate profiles in different sectionsYou can customize a profile for each of the major profile types.
not includedincluded
Initiate contact
not includedincluded
Private Photo GalleriesYou can upload photos privately. The photos you upload privately will only be visible to selected people.
not includedincluded
Multi-profilesYou can customize a profile for each of the major profile types.
not includedincluded
Sneak PeekA sneak peek of a member's profile can appear from match recommendations without notifying the user.
not includedincluded
Discussion ForumPeople are free to talk about anything. The forums are sorted into categories and topics, and anyone can use them for free.
includedincluded
Free lets you view profiles, search, use filters, send and receive smiles, like profiles, reply to paid members, join discussion rooms, and read a single message.
Is Lavalife right for me? →
How to cancel your Lavalife subscription →
Is Lavalife right for me?Who is signed up on Lavalife in the USA?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on Lavalife from traffic data and interest, updated monthly, with history.
Most of the members are from Canada, but there are also members coming from the United States, China, United Kingdom, Australia, Sweden, Algeria, Ghana, Russia, Brazil, France, Tunisia, Colombia, Spain, Switzerland, Austria, Morocco, Nicaragua, Togo, Jordan, and Lebanon.
The population is a bit on the younger side, but the membership is almost even across all age groups. There is also a significant difference between the number of males to females, as men make up 60 per cent of the members. Members are looking for different kinds of relationships and are open to meeting new singles every day.
10-100%
Estimated active members in the USA
50,000
Weekly active members in the USA
327,000
Members in the USA
1
App Store rating in the USA
2.7
Google Play rating worldwide
3k
3k
720
830
3k
10
MayJunJulAugSepOct
Estimated active members, last 6 months
Gender
22%
18-24
29%
25-34
20%
35-44
16%
45-54
13%
55+
Age of members
Where Lavalife is most popular in the USA
Strongest regions
- Illinois100%
- Ohio100%
- New York100%
Last data update: October 2026
Signing up at Lavalife
★★★★★ 3.0/5
Optional information
- Profile picture upload
Making contact on Lavalife
★★★★★ 3.0/5
- Multiple search filters are available for free
- Like profiles
- Send smiles
- Standard members can only reply to messages from paid members
- Join discussion rooms
- Sending messages for free is not possible
Profile quality
★★★★★ 3.0/5
- Members can write short introductions on their profiles
- Only users who like each other can view private photos
- Profiles are quite informative
- Profiles are easy to navigate
- Requires an email verification to lessen scammers and bots
- Profile pictures are visible to everybody for free
The Lavalife app
★★★★★ 3.0/5
- Free to download
- Clear and simple interface
- Easy to use and very functional
- Available for iOS and Android users
- Has the same features as the website
The Lavalife app has pretty much the same features as that of their website. The app's interface seems to be more organized and user-friendly but it lacks a few of the features available on the site. In the app, the option to join in different forums and discussions is not available. It also does not have a link that will lead you to the Lavalife blog.
The user interface is simple, easy, and fun to use.
What makes the app special is the swiping feature that it has. If you go to the "LavaLounge," you will see people who are on your distance radar. From there, you can start swiping through the photos.
You can also choose to view members like how you view them on the website. Generally, the match recommendations in the LavaLounge is location-based, but you can adjust its scope to "Anywhere" if you want to meet people from a different city.
The app is free to download and is available in Google Play and App Store.
Our field test
★★★★★ 3.0/5
Design & usability
The website design is simple but it works well. The buttons and other functions respond well and they are easy to understand. Despite the simplicity, the design still looks great, balancing on the basic and modern.
It comes in blue, white, and red motifs that are not too overpowering in the eyes, If anything, the colors look feminine like most dating sites. Overll, the design works its purpose and very functional.
Special features
Lavalife is not your ordinary dating site. Aside from its messaging function and search filters, the site also has a lot of different ways to maximize your match-finding game.
Finding people 1
Sneak PeekFree
If you go browsing through your match recommendations, and find someone that interests you, click on the member's photo and a sneak peek of his/her profile will appear. This contains info about her zodiac sign and her personality. This will not notify the user that you've viewed them.
Profile and visibility 2
Multi-profilesFree
You can customize a profile for each of the major profile types. This allows you to give the necessary information needed for casual dating, intimate encounters, and long-term relationships.
Private Photo Galleries
This feature will allow you to upload photos privately. The photos you upload privately will only be visible to selected people.
Community and events 1
Discussion/ForumFree
Lavalife has a discussion page where people are free to talk about anything that they find interesting. This is a good way of interacting with other members and anyone can use it for free. The Forums are sorted into different categories and topics. You can either join an existing forum or create a new one.
Final results
4.0very good
“Lavalife is a well-established dating service provider that has developed different ways on how to connect people. It is a good matchmaking site that caters to the different needs of its members.”
Is Lavalife right for me?
tested October 2026
Signup3.0
Making contact3.0
Profile quality3.0
App3.0
Field test3.0
Overall4.0/ 5
Alternatives: Better than Lavalife
Compare Lavalife with other dating sites
5 Lavalife experiences from real users in the USA
3/ 5
★★★★★
60%
recommend Lavalife
40%
got a date
Very good2
Good0
Average1
Poor0
Bad2
5 reader reports
What readers liked
- Successful marriage and family from match
- Broad range of uses
What readers complained about
- Billing and refund problems
- Unwanted sexual messages and requests
69 years
Mary
★★★★★
It worked 20 years ago but.
There are 98 percent men looking for sex, dirty talk, telling you how big there cock is, are you wet, want money, cheaters abusers and liers.
Does not recommend Lavalife
25 years
Mahmoud
★★★★★
Good for everything
Recommends Lavalife
43 years
T
★★★★★
They need to go back to the per contact billing system they had until the end of 2007. Their new billing system has lowered the number of members on the website.
Recommends Lavalife
Cancelling your Lavalife subscription
How you can cancel
- Via your profile settings on Lavalife
Contact details
| Company | First Media Group Incorporated/ Innovada |
|---|---|
| Address | 530 Kipling Ave Etobicoke, ON M8Z 5E3 Canada |
| Phone | 1 866 371 8906 |
| info@lavalife.com |
Do subscriptions auto-renew?
Subscriptions renew automatically, cancel at least 1 day before your current term ends.
Money-back guarantee
- Lavalife does not offer a money-back guarantee
Lavalife FAQ
When did Lavalife start?
Lavalife was first launched across Canada and the United States back in 2001.
Who owns Lavalife?
First Media Group Incorporated/Innovada purchased Lavalife in 2010 and is currently running the site.
Who uses Lavalife?
Lavalife is a dating service provider that connects people online. Its members are comprised of single men and women who are in search of their true match.
MEMBERSHIP
Is Lavalife free for all?
Registering an account in Lavalife is free. If you want to enjoy its special features, you will have to upgrade your membership to premium.
How much will it cost to upgrade to a premium account?
The cost of a premium account depends on which package you avail of. Learn more here
Can I use the same login for Lavalife.com and Lavalife app?
Yes, you can use the same login credentials for both Lavalife.com and the Lavalife app. The website and the app version of Lavalife are directly linked to each other. Any changes made on one end will reflect on the other.
PRIVACY AND SECURITY
Does Lavalife monitor all sent and received messages?
Lavalife does not screen or monitor your sent and received messages. But once a message is reported and flagged as inappropriate, the site's team reads those and takes action.
Can anyone see my photos?
Every public photo you upload to Lavalife will be visible to all its members. If you don't want other people to see your photo, you can choose to keep it in your private gallery or do not upload it to the site at all.
Are there fake profiles in Lavalife?
The site's team makes sure that there are no fake profiles in Lavalife. Their registration process includes a verification process that keeps scammers and bots away. It is committed to connecting real people to each other.
How do I know I can trust Lavalife?
Lavalife has been one of the most trusted online dating service providers available in the US. The team carefully screens all new members and process all credit card transactions in accordance with the best practice to ensure the safety of each member.
Are there fake profiles on the site?
Despite Lavalife's efforts to filter suspicious accounts, fake profiles can still enter the platform without being noticed by the site moderators. That's why the app has established stricter protocols for verifying its members.
USABILITY
How do I choose the best profile picture for my Lavalife profile?
If you want the best profile photo, you have to upload a picture which is at most a year old. You should also use a photo that frames your upper body and face.
How do "Likes" work?
The "like" button is the heart-shaped icon you find in a member's profile. You can click this button if you want to show someone that you liked them. Unliking a person can be done anytime. If you want to unlike a Lavalife member, you have to go to his/her profile and click on the heart icon again.
How does the messaging in Lavalife work?
Lavalife stores all your received and sent messages in the message center. The envelope icon in your notifications bar will show you a total of new messages you've received. Unfortunately, initiating contact is only available for premium users. Standard members can only reply to paying members who have messaged them first.
How do I write a great "About Me"?
Always make sure to put your best foot forward and to write all the good things about you. Avoid focusing on the negative things about you as it tends to scare people away.
You did not find your question? Ask us!
Thank you for your question. We will answer it as soon as possible.
Security
- Does Lavalife sell your data?
- No, Lavalife does not sell your data.
- Was Lavalife hacked in the past?
- No, Lavalife was never hacked.
- How accurately does Lavalife track your location?
- Lavalife tracks your approximate location.
- Do your Lavalife profile pictures or profile information appear in Google Search Results?
- No, your Lavalife photos and personal information will not appear in Google Search Results.
- Who can view your pictures on Lavalife?
- All Lavalife users can view your pictures.
- Is your phone number required for signing up at Lavalife?
- No, you can sign up at Lavalife without a phone number.
- Can you erase your personal data on Lavalife?
- Yes, Lavalife provides an option for users to erase their data.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,580 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.