Lavalife Registration
Lavalife Messaging
Lavalife Profile

Our Review

Lavalife is known for being a place where singles click. It is a popular dating site across the United States and Canada with over 700,000 messages sent every day. It is also one of the few dating sites that offer multi-platform services which allow singles to connect with other people any given time.  

Its online dating service is open to everyone including those who are into same-sex relationships. Lavalife has successfully catered to the different needs of their members. No matter what type of relationship you are looking for, Lavalife has a place for you.

New members at Lavalife in October 2021 in comparison

Here you can see how membership figures at Lavalife are developing compared to others

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Member activity Lavalife in October 2021 in comparison

This is how active Lavalife members are compared to others

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Lavalife Member Structure

327,000 from USA
Members activity
50,000 active weekly
Gender Proportion
40 %
60 %
  • Majority of the members are from the younger age groups
  • There are more males than females
  • Most members are from Canada
  • There are more straight singles in the site
  • Membership is found across all ages

Most of the members are from Canada, but there are also members coming from the United States, China, United Kingdom, Australia, Sweden, Algeria, Ghana, Russia, Brazil, France, Tunisia, Colombia, Spain, Switzerland, Austria, Morocco, Nicaragua, Togo, Jordan, and Lebanon.

The population is a bit on the younger side, but the membership is almost even across all age groups. There is also a significant difference between the number of males to females, as men make up 60 percent of the members.


Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Signing Up at Lavalife

Lavalife Registration
  • You can sign up via Facebook
  • One photo is required before you can proceed to your own profile
  • You will get match recommendations after signing up
  • It asks you to identify your sexual preference

The registration process for Lavalife can be a little bit longer and time-consuming compared to other dating sites. Upon registration, you will be asked to give some of your personal information to the site which includes your sexual preference. You will also be required to answer questions about your appearance, your personality, your hobbies, and what you look for in a partner. 

Lavalife has an unusual password requirement that limits you to create a password that has eight characters max. You can use any character you like for your password as long as you meet the character limit.

Along the process, Lavalife will ask you for a username to use for your profile. So if you're planning to sign up, you have to think of a unique and eye-catching username. 

Lavalife values the security of its members. After registering your account, you will receive an email from the site asking you to confirm and verify your email. Only after verifying your email will you then be able to enjoy most of the features of the site. If you haven't confirmed your email within 24 hours, you will be suspended from the site.

Making Contact on Lavalife

Lavalife Messaging
  • Multiple search filters are available for free
  • Messaging is not free for all
  • Standard members can only reply to messages from paid members
  • Basic messaging method

Lavalife has a lot of features that are available for standard members. Free features include sending likes and applying search filters. The search filters can be very basic like age, distance, last activity, etc. If you want to have a more specific match recommendation, you can use the advance filters. All of the search filters are available for free.

There are a lot of different ways to get a member to notice you. For standard users, you can always send likes to anyone. But if you want to spark a conversation with someone, a premium upgrade is required for that. Messaging is technically a premium feature since standard users are not permitted to send messages to anyone. Free members can only reply to messages they receive from a premium user.

Interaction with other members can be through messaging, emails, likes, private photo galleries, and video greetings. 

Lavalife Profile Quality

Lavalife Profile
  • Public photo is viewable for everyone
  • Only users who like each other can view private photos
  • Profiles are quite informative
  • Profiles are easy to navigate
  • Requires an email verification to lessen scammers and bots

    In the registration process, you will be asked to fill out some information about yourself. That information is what partially makes up your profile. After you have successfully created an account, you can now update and complete the rest of your profile information. To complete your profile, you will have to prepare a short paragraph about yourself and add interests and places you're most likely to be at. 

    Some profile information may vary according to the type of relationship you are looking for. Lavalife has three major profile types: "Casual Dating" profile, "Relationship" profile, and the "Intimate Encounters" profile. Paid members are allowed to create different profile types under one account. 

    Profile viewing is free for all, so before sending your likes, you can check a member's profile first and see if you are compatible with each other. When uploading pictures, you can opt to put it in your private photo gallery (backstage), so only selected people can view it. 

    Lavalife App

    Lavalife App
    • Clear and simple interface
    • Easy to use and very functional
    • Free to download
    • Available on GooglePlay and App Store
    • Has a swiping feature

    The Lavalife app has pretty much the same features with that of their website. The app's interface seems to be more organized and user-friendly but it lacks a few of the features available on the site. In the app, the option to join in different forums and discussions is not available.  It also does not have a link that will lead you to the Lavalife blog.

    The user interface is simple, easy, and fun to use.

    What makes the app special is the swiping feature that it has. If you go to the "LavaLounge," you will see people who are in your distance radar. From there, you can start swiping through the photos.

    You can also choose to view members like how you view them on the website. Generally, the match recommendations in the LavaLounge is location-based, but you can adjust its scope to "Anywhere" if you want to meet people from a different city. 

    The app is free to download and is available in GooglePlay and the AppStore.

    Lavalife Real Life Review

    I wanted to find a date in college but I don't know where to start looking. My friend jokingly told me about this app. One weekend night I was alone in my room getting bored, I remembered the app and signed up. It was great, but I didn't really find a relationship yet. I guess this works if you want to find some people who are down to have a quick lunch, coffee, or dinner. - Matias, 24, University Student

    Design and Usability

    The website design is simple but it works well. The buttons and other functions respond well and they are easy to understand. Despite the simplicity, the design still looks great, balancing on the basic and modern.

    It comes in blue, white, and red motifs that are not too overpowering in the eyes, If anything, the colors look feminine like most dating sites. Overll, the design works its purpose and very functional.

    Lavalife Costs and Prices

    Free Services
    • View members' profile
    • Search for people
    • Add search filters
    • Send and receive smiles
    • Like profiles
    • Reply to paid members
    • Join discussion rooms
    • Go to the Lavalife blog
    Fee-Based Services
    • Send unlimited messages
    • See who has viewed your profile
    • Create separate profiles in different sections
    • Initiate contact

    Is Lavalife expensive or cheap?

    In comparison to other providers Lavalife is low-priced.

    Duration / Credits / CoinsCostsTotal
    Premium Subscription 3
    1 Month19.99 USD / Month19.99 USD
    3 Months16.66 USD / Month49.99 USD
    6 Months15.00 USD / Month89.99 USD
    Lavalife Price
    Payment Options
    • Credit Card

    The premium subscription for Lavalife is not that pricey. It may offer only a few premium features, but all these are useful in contacting other members and finding good matches. Most of the features are available for free, so you can enjoy Lavalife even without the upgrade. Just keep in mind though, that being a standard member also means that you have to be patient until a premium member notices you.

    Special Features

    Lavalife is not your ordinary dating site. Aside from its messaging function and search filters, the site also has a lot of different ways to maximize your match-finding game.


    You can customize a profile for each of the major profile types. This allows you to give the necessary information needed for casual dating, intimate encounters, and long-term relationships.

    Private Photo Galleries

    This feature will allow you to upload photos privately. The photos you upload privately will only be visible to selected people.

    Sneak Peek

    If you go browsing through your match recommendations, and find someone that interests you, click on the member's photo and a sneak peek of his/her profile will appear. This contains info about her zodiac sign and her personality. This will not notify the user that you've viewed them. 


    Lavalife has a discussion page where people are free to talk about anything that they find interesting. This is a good way of interacting with other members and anyone can use it for free. The Forums are sorted into different categories and topics. You can either join and existing forum, or create a new one.

    Our rating

    Signing Up: 3.0 / 5
    Making Contact: 3.0 / 5
    Profile Quality: 3.0 / 5
    App: 3.0 / 5
    Real Life Review: 3.0 / 5

    Editor's Conclusion Author Chris Pleines
    Lavalife is a well-established dating service provider that has, over the years, developed different ways on how to connect people. It is available on different platforms, therefore making its services available to anyone at any time. It is a good matchmaking site that caters to the different needs of their members. One of the factors that makes it so appealing to everyone is the fact that it is open to singles of all sexual orientations. It is a "one-stop" site for all the single people out there, where you can find casual dates, friendships, sexual partners, or serious relationships. Lavalife has made thousands of connections and matches across the US and is still continuing to grow its reach. If you want to be a part of a community that celebrates freedom and love, Lavalife is the place to be!

    Lavalife FAQ


    When did Lavalife start?

    Lavalife was first launched across Canada and the United States back in 2001. 

    Who owns Lavalife?

    First Media Group Incorporated/Innovada purchased Lavalife in 2010 and is currently running the site.

    Who uses Lavalife?

    Lavalife is a dating service provider that connects people online. Its members are comprised of single men and women who are in search for their true match. 


    Is Lavalife free for all?

    Registering an account in Lavalife is free. If you want to enjoy its special features, you will have to upgrade your membership to premium.

    How much will it cost to upgrade to a premium account?

    The cost of a premium account depends on which package you avail. Lavalife offers three different premium packages:

    • 1 month subscription - $19.99
    • 3 month subscription - $49.99
    • 6 month subscription - $89.99

    Can I use the same login for and Lavalife app?

    Yes, you can use the same login credentials for both and the Lavalife app. The website and the app version of Lavalife are directly linked to each other. Any changes made on one end will reflect on the other. 

    Privacy and Security

    Does Lavalife monitor all sent and received messages?

    Lavalife does not screen or monitor your sent and received messages. But once a message is reported and flagged as inappropriate, the site's team reads those and takes action.

    Can anyone see my photos?

    Every public photo you upload to Lavalife will be visible to all its members. If you don't want other people to see your photo, you can choose to keep it in your private gallery or do not upload it to the site at all. 

    Are there fake profiles in Lavalife?

    The site's team makes sure that there are no fake profiles in Lavalife. Their registration process includes a verification process that keeps scammers and bots away. It is committed to connecting real people to each other.

    How do I know I can trust Lavalife?

    Lavalife has been one of the most trusted online dating service providers available in the US. The team carefully screens all new members and process all credit card transactions in accordance with the best practice to ensure the safety of each member. 


    How do I choose the best profile picture for my Lavalife profile?

    If you want the best profile photo,  you have to upload a picture which is at most a year old. You should also use a photo that frames your upper body and face.

    How do "Likes" work?

    The "like" button is the heart-shaped icon you find in a member's profile. You can click this button if you want to show someone that you liked them. Unliking a person can be done anytime. If you want to unlike a Lavalife member, you have to go to his/her profile and click on the heart icon again.

    How does the messaging in Lavalife work?

    Lavalife stores all your received and sent messages in the message center. The envelope icon in your notifications bar will show you a total of new messages you've received. Unfortunately, initiating contact is only available for premium users. Standard members can only reply to paying members who have messaged them first.

    How do I write a great "About Me"?

    Always make sure to put your best foot forward and to write all the good things about you. Avoid focusing on the negative things about you as it tends to scare people away.

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    Latest Lavalife Experiences

    • BigR*** 50 years

      15 years ago I found a match on Lavalife, we were engaged in a year and married 6 months later, and had a daughter 4 years after getting married. So I... would say it was a successful match! «»

    • MELI*** 61 years

      I paid the fee and never got one response and I contacted lavalife in the required time and they did not refund my money but charged me again. I cont... acted them that day and told them refund me still no refund and was not authorized to take out money and took more money out of my account today. I am a health care provider and they are totally irresponsible and they are frauds and I am contacting the BBB and internet fraud commission. «»

    • Mahm*** 25 years

      Good for everything

    Show all Lavalife experiences (4)

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    Contact details

    Company:First Media Group Incorporated/ Innovada
    Address:530 Kipling Ave Etobicoke, ON M8Z 5E3 Canada
    Phone-Hotline:1 866 371 8906