Who is really signed up here?
Willow members are looking for long-term relationships through meaningful conversations. Members are hoping to find love and possibly marriage without being judged on their physical appearances.
Members are mostly young adults, the majority are coming from the United States. Since Willow is only available to selected countries, its member base is significantly smaller compared to similar platforms. Members from the LGBTQ+ community are welcome to join the app.
Although the app has a small user base, it has high member activity and a high reply rate among its members.