Who is really signed up here?
Veggly has a growing population of 300,000 users worldwide. The app is dominated by male users, but data show that the gender population can become balanced from time to time. This means that more people are becoming aware of the app and are becoming more accepting of the vegan/vegetarian lifestyle.
Veggly welcomes hardcore vegans, vegetarians, and even users that are currently in transition. A bulk of the app's users are Millenials, with ages ranging from 25 years old to 34 years old. Veggly is becoming more popular among younger and older generations. Veggly users are serious about what they eat, as well as who they eat with.