Each profile displays a person's username, not just a nominated nickname, so expect to find creative usernames littered with special characters. Profile photos are viewable for free, and it shows how many photos that member has uploaded. However, non-paying members can only view three of these photos for free. You would need to subscribe to be able to browse through all of them.
The location of every member is shown, as well as an approximation of how far he or she is from the zip code you have provided upon registration. Personal details (gender, age, marital status, race, income, body type, and height) are shown as well, along with what type of sugar daddies/sugar babies/sugar mommies the user is looking for.
A user's premium membership is displayed and it helps in figuring out which profiles can be messaged by non-paying members. There's a button below where you can send them a mail or a kiss, but your profile has to be approved by their moderation team before you can fully utilize this feature. Gold members can add notes on profiles, which will only be viewable to them. These notes are useful for keeping track of the different members you come across.