Shaadi Review July 2024

Shaadi is an online matrimonial service that connects singles from all over the globe for a chance at true love.

1,000,000 Members
 40 % ♀ 
 60 % ♂ 
Good For:
5 / 5
4 / 5
2 / 5
Success Rate:
30 / 10
38 / 10
33 / 10
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Age Distribution:

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Shaadi in 10 seconds

  • Shaadi is a premium matrimonial service that caters to India, Canada, the UK, Australia, Singapore, and the USA
  • Shaadi claims to be India’s number one matchmaking and matrimony service
  • Offers the services of dedicated relationship advisors to improve member profile and matches
  • Has over five million success stories on love and marriage all over the globe
  • Accepts members who are divorced and widowed
  • The mobile application is available for iOS and Android users
  • There are reports of fake profiles on the site despite its security measures
  • Offers general free services and options to upgrade - Learn more here
  • You can use Shaadi for free
  • Pricing starts at $23.25 / Month - More Information Author Chris Pleines
Chris Pleines
Founder of Dating Scout and Author of the book "Online Dating for Dummies"
Shaadi is a great place for individuals seeking love and marriage. This platform gives its members new hope in finding real relationships. At the end of it, is definitely for those who have truly dedicated hearts (and wallets).

Who is Shaadi for and not for?

  • For people looking for serious relationships with like-minded individuals
  • For single Indians who want to fall in love and get married
  • For divorced and widowed individuals who want to start dating again
  • If you're searching for erotic adventures and hookups
  • Singles who are into casual flirting
  • Not for people who are not into dating Indians or those who are not into divorcees or widowed individuals
Back to Overview

Shaadi Pros & Cons

  • Shaadi is open to all members regardless of race, community, and religion
  • The platform has a myriad choice of profiles from different communities
  • The website has many success stories on love and marriage
  • There are many fake profiles despite its tedious verification systems
  • Users report of the site's customer service being rude and unhelpful
  • Members report that most women on the app are looking for wealthy men

How much does Shaadi cost?

Can you try Shaadi for free?

  • You can use or try the service for free.
  • You cannot send messages for free
  • You can read the first messages in your inbox for free

Is Shaadi expensive or cheap?

In comparison to other providers Shaadi is average.

Duration / Credits / CoinsCostsTotal
3 Months33.00 USD / Month99.00 USD
Gold Plus
1 extra week for free
3 Months43.00 USD / Month129.00 USD
6 Months24.83 USD / Month149.00 USD
Diamond Plus
2 extra weeks for free
6 Months32.33 USD / Month194.00 USD
Platinum Plus
4 extra weeks for free
12 Months23.25 USD / Month279.00 USD
Select Shaadi
3 Months255.00 USD / Month765.00 USD
6 Months182.50 USD / Month1,095.00 USD
Shaadi Cost
Free Features
  • Browse and search through registered users
  • Show interest in other users
  • Create and modify profile
  • Access to blog
  • View public photos of other users
Premium Features
  • Access contact information of other users
  • Initiate chats with other users
  • View hidden photos of other users
  • Premium assistance
  • Dedicated relationship advisor
  • Spotlight feature on other users' homepage
  • Appear first in search results

You can refund your premium membership within 30 days of purchase, granted that you've sent at least 10 Interests and you haven't had a single acceptance for a chat.

Select Shaadi offers the services of a relationship adviser that will give you handpicked matches.

How can I delete my Shaadi account and cancel my subscription?

Please find more information here

Back to Overview

Who is signed up on Shaadi?

1,000,000 from USA
Members activity
65,000 active weekly
Gender Proportion
40 %
60 %
  • You get a personal profile which you can fill out
  • There are more male members on the site
  • Targets age groups from 25-40 years old
  • Only allows heterosexual relationships
  • Composed of divorced, widowed, and single individuals
  • Open to physically disabled individuals, as well as those diagnosed with HIV

Shaadi mainly houses Indian singles who are looking for love and marriage. Alternatively, the website accepts non-Indians who want to have relationships with Indians, divorcees, and even widowed individuals. Shaadi also welcomes people who have health problems as well as those who were diagnosed with HIV. 

However, Shaadi only allows heterosexual relationships and doesn't have many options on gender and sexuality. 

The website is heavily dominated by male members who are most likely in their early 20s and 40s.


Shaadi Age Range and Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

New members at Shaadi in July 2024 in comparison

Here you can see how membership figures at Shaadi are developing compared to others

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Shaadi in Detail

  • Reading time 16 minutes
  • Lots of insider information for more success

How to Sign Up for Shaadi

Shaadi Registration
  • Registration is free
  • Requires two-step verification
  • Collects personal information, including yearly income, educational attainment, and residency
  • Features a profile description generator to help you introduce yourself
  • Takes longer than usual dating site sign ups

Joining Shaadi is free but it will take a bit of time because of its detailed signup process. You have to provide your email address and create a password. Shaadi only accepts heterosexual relationships so you won't find any option for the LGBTQ+ community. Once you have provided your basic information such as name, gender, birthday, religion, and community, you will then be redirected to create your profile. 

You are required to upload one profile photo and a copy of your valid ID. Once you are done uploading, you need to verify your phone number. 

Shaadi implements a two-way verification system and yet, there are still fake profiles on the site.

Making Contact on Shaadi

Shaadi Search
  • 'Call' members you are matched with
  • Communicate with other profiles using WhatsApp
  • Allows you to search through registered users with filters
  • Only allows you to "show interest" in another user
  • Features a "contact filter" where you can set parameters for who can send you messages
  • View other members' contact details such as phone number and email address
  • Once matched, members can only connect for a limited time
  • There is a chatroom
  • "Showing Interest" is free, Replying to messages is free

Shaadi presents two simple mechanics for browsing through potential matches. First, you can easily find profiles by using the smart search bar that allows you to filter users based on certain criteria. The search tool has five modes that can filter 24+ criteria for search results. It also features a keyword search option.

The second is its “Matches” option, which shows recommendations based on your preferences. You can also set parameters in the pool of recommended profiles by proximity, exactness to preferences, members whose criteria you meet, among others. After you’ve found the profiles you like, you can shortlist them or show interest in them so you can possibly match with them.

The caveat in Shaadi however is that only premium members can send direct messages to other users. Free accounts can respond to messages initiated by premium members, though. In any event, the interface uses the typical inbox and instant chat features. It also lets you set an online/offline/invisible status. Premium members can call, send emails, and even communicate with other members using WhatsApp.

For paid members, if chats go well they may directly contact their match through other means (SMS/email). is not exactly the best at connecting its members because of the prerequisite of having a paid membership before being able to strike up conversations, which is an integral process in dating.

Shaadi Profile Quality

Shaadi Members
  • Profiles are detailed and informative
  • Free accounts can only see the public profiles of other users
  • Several reports of fake profiles
  • Verification icons can help determine authenticity of profiles
  • Profiles give full information about a user, except for contact information
  • Hidden photos can only be accessed by premium members
  • The profile information can be changed later
  • Profile pictures are visible to everyone for free

The profiles on Shaadi are extensive, thanks to its thorough registration process. The good thing about this is all this information is available for free, except for contact information which is reserved only for premium members. The profiles show data about the user’s physique, educational background, career, annual income, age, location, faith, and astrological signs.

There is also a photo gallery you can browse through, which have been screened prior to upload. Additionally, there is a “hidden photos” feature that is only accessible to premium members. An important note about is that it has been reported several times for creating fake accounts that are indistinguishable from real ones, which is curious since there are so many safeguards set in place to ensure that the identities of registered users are authentic. In the event that you may encounter a fake profile, you can check the verification icons to make sure. More action may be taken by reporting it to customer service so it can be taken down.

Shaadi App

Shaadi App
  • Has a swiping feature to browse through profiles
  • Free to download
  • Lets you chat with your matches on-the-go (for paid plans)
  • Has a sleek and simple design

The Shaadi app for mobile is arguably the matrimonial service's best-designed asset. It's simple and sleek and has a very fluid interface that makes it easy to use. However, the app does not really offer anything innovative to set it apart from other mobile dating apps, since the swipe mechanism already boomed a long time ago. The Shaadi app retains much of the website's functionality such as its smart search, chats, and matches. It has successfully integrated its main services for those on the go, highlighting its live and push notifications for any new updates in the matchmaking journey.

Special Features

Check out Shaadi's special features here:

Smart Search

Smart Search lets you filter profiles based on 24+ criteria, including more sensitive information like income, educational attainment, and lifestyle.

Who Viewed My Profile?

You can view the users who visited your profile under "Recent Visitors". These can be potential matches if you end up liking them by browsing through their profile.

Select Shaadi

For an added price, you can avail of's personalized matchmaking service, Select Shaadi. This provides you with a dedicated advisor, handpicked profiles, and arranged meet-ups with matches. 

ShaadiLive and ShaadiTV

Additional resources are available for members in the form of blog posts at ShaadiLive ( and online videos at ShaadiTV ( These can help you with relationship advice, inspirational stories, and how-to videos.

How can I delete my Shaadi account and cancel my subscription?

Uninstalling the app will not cancel your subscription.

How can you cancel your Subscription?

  • You can cancel via profile settings
  • You can cancel by managing your app store subscription

Will your subscription automatically renew?

  • No, your subscription will not automatically renew.

Is there a money back guarantee and do you get refunded the full amount?

  • Yes, usually you will receive the full amount back.

How much time do you have to undo Shaadi purchases?

  • You have 30 Days to refund your Shaadi purchase if you don't like it.

You can refund your premium membership within 30 days of purchase, granted that you've sent at least 10 Interests and you haven't had a single acceptance for chat.

Shaadi FAQ

Free Features

Are there registration fees on

Signing up on is free. You don't need to pay to create a profile, but some features are restricted to premium members only.


How was started? was started in 1996 by Anupam Mittal, and started out under the domain It became popular among the Indian diaspora, and eventually became the world's leading matrimonial website for Asians.

Are there gays/lesbians?

No, Shaadi only caters to heterosexual matrimony, so profiles can only be linked if they are male and female.

How does make money?

The service makes money through its membership subscriptions, ad revenues, and personalized matchmaking services (Select Shaadi) for ensured matrimony.

Is for divorcees? welcomes singles, divorcees, and widows.

What is the customer support contact for

You can reach through landline (1860 200 3456), message ( or instant live chat on their website.

Are there Christians on

Yes, there are Christians in and you can find them through smart search.

Who owns is owned by People Interactive (I) Pvt. Ltd, a company based in India. Its founder is Anupam Mittal.

What is the address of

2B (2) II Ground Floor, Film Center Building, 68 Tardeo Road, Mumbai - 400 034, India.

What is the average age of users on Shaadi?

The average age of Shaadi users is between 28-35 years. You can find more information here


Can you block people on

Yes, you can decline people on and they will not be able to contact you again.

Can you see who viewed your profile on

Yes, you can. You can access this in "Recent Matches".

Can you chat on

Yes, has an instant messaging feature on its website and app. However, only those subscribed to paid memberships can initiate chats. Although, free accounts can respond to messages sent by premium members.


Can you delete your profile?

Yes, you can. Follow these simple steps:

1. Login to your account
2. On the Menu Bar, go to Home > My Profile
3. Find the hyperlink that says Hide/Delete Profile
4. Go through the confirmation page and feedback ticket
5. Submit. Your account will be instantly deleted.


What are the membership plans for

  • Gold - 3 months - $97
  • Gold Plus - 3 months - $119
  • Diamond - 6 months - $147
  • Diamond Plus - 6 months - $187
  • Platinum Plus - 12 months - $269

Are there registration fees on

Signing up on is free. You don't need to pay to create a profile, but some features are restricted to premium members only.

Can you try Shaadi for free?

How much does Shaadi cost?

Shaadi typically costs between 99 USD and 1095 USD. Compared to other dating services, Shaadi's membership costs is average. You can find more information here

How much does it cost to sign up on Shaadi?

You can sign up for Shaadi and use its basic features for free. To use Shaadi's premium features you must upgrade. You can find more information here


Is free?

Most of the features of is free, but you will need a paid membership to be able to initiate chats with other members.


Can you block people on

Yes, you can decline people on and they will not be able to contact you again.

Can you get numbers on

Yes, but only under a premium membership. You can also get their email for further conversation.

Does Shaadi sell your data?

No, Shaadi does not sell your data.

Was Shaadi hacked in the past?

No, Shaadi was never hacked.

How accurately does Shaadi track your location?

Shaadi tracks your approximate location.

Do your Shaadi profile pictures or profile information appear in Google Search Results?

No, your Shaadi photos and personal information will not appear in Google Search Results.

Who can view your pictures on Shaadi?

All Shaadi users can view your pictures.

Is your phone number required for signing up at Shaadi?

Yes, a phone number is required for signing up at Shaadi.

Can you erase your personal data on Shaadi?

Yes, Shaadi provides an option for users to erase their data.

How can I delete my Shaadi account and cancel my subscription?

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Final Results table

Signing Up: 4.0 / 5
Making Contact: 2.0 / 5
Profile Quality: 3.5 / 5
App: 3.5 / 5

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