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Our Review

It's notoriously difficult to find The One, however, the help of a modern guru might give you more courage and luck in navigating the dating scene. Shaadi.com is a premium matrimonial service that caters to India, Canada, UK, Australia, Singapore, and the USA. Boasting a success of 5 million happy-ever-afters, the website features a thorough verification process to ensure that its patrons know exactly what they’re getting into when browsing through profiles. Its simple user-friendly interface makes the lengthy process a lot less bearing with its helpful popup tool that provides tips and suggestions. On top of that, Shaadi.com is not your typical dating website as it also offers the service of dedicated relationship advisors to improve your profile and matches (for a price). Matrimony is definitely this website's specialty.

Member Structure

Members
1,000,000 from USA
Members activity
65,000 active weekly
Gender Proportion
25 %
75 %
  • You get a personal profile which you can fill out
  • Ideal for women, since there are more male members
  • Targets age groups from 25-40
  • Only allows heterosexual relationships
  • Composed of divorced, widowed, and single individuals
  • Open to physically/mentally disabled individuals, as well as those diagnosed with HIV

Admittedly, it was particularly hard to find information regarding the member activity and other statistics on Shaadi.com, even on its own website. However, the specifics of who uses the website can be narrowed down to mature men looking to find serious, long-term relationships that can lead to marriage. Shaadi.com is recommended for women who would like to find their partner for life, of which they can choose from millions of potential matches. A unique, heartwarming facet to its membership composition is inclusivity to individuals who are physically/mentally challenged, and even those diagnosed with HIV. One downside to the member base of the matchmaking service is that it only allows heterosexual matrimony, so all connections can only be between males and females.

Signing Up

Sign up
  • Registration takes 10-15 minutes
  • Requires 2-step verification
  • Collects personal information, including yearly income, educational attainment, and residency
  • Features a profile description generator to help you introduce yourself
  • Takes longer than usual dating site sign ups

Signing up for Shaadi.com takes longer than the usual dating site, a testament to the thoroughness of its algorithm’s considerations. The registration process takes into account not only the user’s biodata, but as well as location and residency, educational background, career and yearly income, race, faith, as well as lifestyle and physique. For your profile, you will be asked to type out a short description about yourself. Here, it features a helpful tool that generates a basic paragraph based on the previous info you provided. Another important note about the sign up process is that it allows you to create profiles for someone else, so that you can find matches for the people in your life. Though this may sound like a one-way ticket to a pool of fake accounts, Shaadi.com has a strict verification process that requires you to enter a one-time password that will be sent to your phone number. After that, it will require you to upload certain legal documents to confirm your identity. Finally, you can connect your social networking accounts and upload photos. However, the photos you upload will be temporarily unavailable to the public until the Shaadi.com team screens and verifies it. The lengthy registration process of the website is probably the most notable attribute of the website, ensuring the safety of its registered users.

Making Contact

Smart search
  • Allows you to search through registered users with filters
  • Lets you browse through the entire public profile of any user you choose
  • Only allows you to "show interest" in another user. Initiating chat is only for premium users
  • You can respond to messages from premium users
  • Features a "contact filter" where you can set parameters for who can send you messages
  • There is a chatroom
  • "Showing Interest" is free, Replying to messages is free

Shaadi.com presents two simple mechanics for browsing through potential matches. First, you can easily find profiles by using the smart search bar that allows you to filter users based on certain criteria. The search tool has five modes that can filter 24+ criteria for search results. It also features a keyword search option. Second is its “Matches” option, which shows recommendation based on your preferences. You can also set parameters in the pool of recommended profiles by proximity, exactness to preferences, members whose criteria you meet, among others. After you’ve found the profiles you like, you can shortlist them or show interest in them so you can possibly match with them. The caveat in Shaadi.com however is that only premium members can send direct messages to other users. Free accounts can respond to messages initiated by premium members, though. In any event, the interface uses the typical inbox and instant chat features. It also lets you set an online/offline/invisible status. For paid members, if chats go well they may directly contact their match through other means (SMS/email). Shaadi.com is not exactly the best at connecting its members because of the prerequisite of having a paid membership before being able to strike up conversations, which is an integral process in dating.

Profile Quality

Profiles
  • Free accounts can only see the public profiles of other users. Hidden photos can only be accessed by premium members
  • Several reports on fake profiles
  • Verification icons can help determine authenticity of profiles
  • Features several verification processes
  • Profiles give full information about a user, except for contact information
  • The profiles are quite detailed
  • The profile information can be changed later
  • Profile pictures are visible to everyone for free
  • Hidden photos can be released later

The profiles at Shaadi.com are extensive, thanks to its thorough registration process. Good thing about this is all this information if available for free, except for contact information which is reserved only for premium members. The profiles show data about the user’s physique, educational background, career, annual income, age, location, faith, and astrological signs. There is also a photo gallery you can browse through, which have been screened prior to upload. Additionally, there is a “hidden photos” feature that is only accessible to premium members. An important note about Shaadi.com is that it has been reported several times for creating fake accounts that are indistinguishable from real ones, which is curious since there are so many safeguards set in place to ensure that the identities of registered users are authentic. In the event that you may encounter a fake profile, you can check the verification icons to make sure. More action may be taken by reporting it to customer service so it can be taken down.

App

Shaadi app
  • Has a swiping feature to browse through profiles
  • Free download
  • Lets you chat with your matches on-the-go (for paid plans)
  • Has a sleek and simple design

The Shaadi.com app for mobile is arguably the matrimonial service's best-designed asset. It's simple and sleek, and has a very fluid interface that makes it easy to use. However, the app does not really offer anything innovative to set it apart from other mobile dating apps, since the swipe mechanism already boomed a long time ago. The Shaadi app retains much of the website's functionality such as its smart search, chats, and matches. It has successfully integrated its main services for those on-the-go, highlighting its live and push notifications for any new updates in the matchmaking journey.

Real Life Review

I'm an Indian woman living in California. For the longest time, I haven't had much luck using dating apps because it's usually all about casual hook-ups, or just full of people I'm not interested in. When I started using Shaadi, I got a lot of matches in the first week and luckily, they messaged me so we started to talk. I'm enjoying using the website because it really helps me find who I want in my life. It also helps that it's clear about long-term relationships and marriage, since it skips the confusing dance of casual dating. I'm also enjoying that I can easily find people who understand me and my culture because we share it. I haven't found anyone for me yet but I'm hopeful, thanks to Shaadi.com.

Design & Usability

Generally, the websites of Shaadi.com uses a straightforward design that features a two-tone color scheme, depending on which product website you're looking at. They also use attractive photos and other multimedia elements to help you get more of a feel of what Shaadi is all about. This also helps with any problems about slow internet, since its integral functions are text-based. Its simplicity greatly contributes to its ease of use, despite having a lot of information and features. Shaadi.com also has a smart flow, giving you a richer user experience without any of the fuss. However, a downside of this is that its "About Us" page redirects you to a different site that looks dated and unlike any of the other websites. In addition to that, the website has a lot of banner advertisements from its sponsors and affiliates, which doesn't go away even if you avail of a paid membership.

Shaadi Costs and Prices

Free Services
  • Browse and search through registered users
  • Show interest in other users
  • Create and modify profile
  • Access to Shaadi.com blog
  • View public photos of other users
Fee based Services
  • Access contact information of other users
  • Initiate chats with other users
  • View hidden photos of other users
  • Premium assistance
  • Dedicated relationship advisor
  • Spotlight feature on other users' homepage
  • Appear first in search results
Duration / Credits / CoinsCosts per monthTotal
Gold
?
Initiate unlimited chats & view/sms 75 verified contacts
3 Months32.33 USD / Month97.00 USD
Gold Plus
?
Initiate unlimited chats & view/sms 150 verified contacts. Additionally, you get Spotlight and Bold Listing free for 90 days
3 Months39.67 USD / Month119.00 USD
Diamond
?
Initiate unlimited chats & view/sms 150 verified contacts
6 Months24.50 USD / Month147.00 USD
Diamond Plus
?
Initiate unlimited chats & view/sms 300verified contacts. Additionally, you get Spotlight and Bold Listing free for 180 days
6 Months31.17 USD / Month187.00 USD
Platinum Plus
?
Initiate unlimited chats & view/sms 600 verified contacts.Additionally, you get Spotlight and Bold Listing free for 365 days
12 Months22.42 USD / Month269.00 USD

Is Shaadi expensive or cheap?

In comparison to other providers Shaadi is upper moderate.

Membership plans
Payment Options
  • Credit Card
  • Direct Debit
  • PayPal
  • Cheque

You can refund your premium membership within 30 days of purchase, granted that you've sent at least 10 Interests and you haven't had a single acceptance for chat.

Special Features

Shaadi.com takes the extra mile when it comes to matchmaking. Aside from the upgraded version of typical dating site features such as smart search and profile views, they also provide services and resources to help you find the perfect person for you, and how to increase your chances of finding them. There are blogs and videos about success stories, how-tos, special news, among others. You can kick it up a notch and hire one of their dedicated relationship advisors to manage your profile for you.

Smart Search

Smart Search lets you filter profiles based on 24+ criteria, including more sensitive information like income, educational attainment, and lifestyle.

Who Viewed My Profile?

You can view the users who visited your profile under "Recent Visitors". These can be potential matches if you end up liking them by browsing through their profile.

Select Shaadi

For an added price, you can avail of Shaadi.com's personalized matchmaking service, Select Shaadi. This provides you with a dedicated advisor, handpicked profiles, and arranged meet-ups with matches. Its pricing scheme is $599 for 3 months and $899 for 6 months.

ShaadiLive and ShaadiTV

Additional resources are available for members in the form of blog posts at ShaadiLive (http://blog.shaadi.com/) and online videos at ShaadiTV (https://www.youtube.com/user/shaaditv). These can help you with relationship advice, inspirational stories, and how-to videos.

Our rating

Signing Up: 4.0 / 5
Making Contact: 2.0 / 5
Profile Quality: 3.5 / 5
App: 3.5 / 5
Real Life Review: 3.5 / 5

Editors Conclusion

Chris Pleines
Shaadi.com is no playground for sure, as its meticulous process may turn off not only the night-time lothario, but also your average joe. Interestingly, the payoff for all the intricacies of profile and identity verification is only access to potential matches. Free accounts have only a few features, mainly revolving around browsing through profiles. Though Shaadi.com provides a pretty basic messaging platform, you cannot initiate chats unless you are a premium member, but you can respond to messages sent by members who have messaged you. At the end of it, Shaadi.com is definitely for those who have truly dedicated hearts (and wallets).

FAQ

About Shaadi

How was Shaadi.com started?

Shaadi.com started in 1996 by Anupam Mittal, and started out under the domain Sagaai.com. It became popular among the Indian diaspora, and eventually became the world's leading matrimonial website for Asians.

Are there gays/lesbians?

No, Shaadi only caters to heterosexual matrimony, so profiles can only be linked if they are male and female.

How does Shaadi.com make money?

The service makes money through its membership subscriptions, ad revenues, and personalized matchmaking services (Select Shaadi) for ensured matrimony.

Is Shaadi.com for divorcees?

Shaadi.com welcomes singles, divorcees, and widows.

What is the customer support contact for Shaadi.com?

You can reach Shaadi.com through landline (1860 200 3456), message (https://help.shaadi.com/hc/en-us/requests/new) or instant live chat on their website.

Are there Christians on Shaadi.com?

Yes, there are Christians in Shaadi.com and you can find them through smart search.

Who owns Shaadi.com?

Shaadi.com is owned by People Interactive (I) Pvt. Ltd, a company based in India. Its founder is Anupam Mittal.

What is the address of Shaadi.com?

2B (2) II Ground Floor, Film Center Building, 68 Tardeo Road, Mumbai - 400 034, India.

Payment & Membership

Is Shaadi.com free?

Most of the features of Shaadi.com is free, but you will need a paid membership to be able to initiate chats with other members.

What are the membership plans for Shaadi.com?

  • Gold - 3 months - $97
  • Gold Plus - 3 months - $119
  • Diamond - 6 months - $147
  • Diamond Plus - 6 months - $187
  • Platinum Plus - 12 months - $269

Are there registration fees on Shaadi.com?

Signing up on Shaadi.com is free. You don't need to pay to create a profile, but some features are restricted to premium members only.

Account and Profile

Can you delete your shaadi.com profile?

Yes, you can. Follow these simple steps:

1. Login to your account
2. On the Menu Bar, go to Home > My Profile
3. Find the hyperlink that says Hide/Delete Profile
4. Go through the confirmation page and feedback ticket
5. Submit. Your account will be instantly deleted.

Can you block people on Shaadi.com?

Yes, you can decline people on Shaadi.com and they will not be able to contact you again.

Can you get numbers on Shaadi.com?

Yes, but only under a premium membership. You can also get their email for further conversation.

Can you see who viewed your profile on Shaadi.com?

Yes, you can. You can access this in "Recent Matches".

Can you chat on Shaadi.com?

Yes, Shaadi.com has an instant messaging feature on its website and app. However, only those subscribed to paid memberships can initiate chats. Although, free accounts can respond to messages sent by premium members.

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