When I first tried Cupid, I didn't know anything about it. After completing my profile and answering the quiz thing, I started looking at the search function for girls that look interesting. I would like and send a wink to all the girls I found pretty, and after around 5 minutes, I was pleased to find that one of them replied. I excitedly clicked on the message, only to be redirected to a page that told me I couldn't read messages unless I subscribed to a premium service. Well, that was a bummer, since I didn't want to spend money. I found a workaround - sort of. I found out that if I answer the quiz halfway, I could get a 50% discount on my premium membership. So I did that and got myself a premium membership. I also frequent the chatroom when I'm bored and I made a lot of friends from both sexes. Finding out that you have to pay to message people is still a bummer, but at least the 50% discount made up for it.
Cupid Review USA October 2026
- Senior and LGBTQ+ dating categories
- LikeBook swiping and profile quizzes
Cupid USA in 10 seconds
- Cupid.com is a general dating website launched by NSI Holdings in June 2002
- Once called lackluster because it didn't have any unique features to set itself apart from its competitors
- Now offers an array of dating categories such as single, senior, LGBTQ+, and interracial dating
- Has a huge user base in the United Kingdom
- The site is welcoming to LGBTQ+ users
- Has useful and relevant dating blogs on the site
- App is available for iOS users only
- Offers general free services and options to upgrade - Learn more here
Find out if Cupid is the right service for you or if there are better options.
Better than Cupid
Who is Cupid for, and not for?
- Singles seeking uncomplicated yet meaningful dates
- Singles looking for deep connections
- Singles who are looking for relationships
- If you're searching for erotic adventures and casual encounters
- Singles who are into the BDSM lifestyle
- Not for cheating individuals seeking affairs
Cupid pros & cons
- Highly inclusive of gender and sexuality
- Offers a wide variety of dating categories
- Unique quiz matchmaking features
- There are many fake profiles
- Cupid is not available for Android users
- The app has occasional glitches and bugs
What Cupid really costs in the USA
Aside from Cupid.com's premium membership, you can also try Cupid Arrow, a selection of perks you can purchase individually. Here are the perks you can purchase for USD7.99 a month:
1. Go up in Search - appear first on search results
2. Priority in Likebook - show up more frequently in other users' suggested matches
3. Stand out from the crowd - Your photo in search results appear larger
4. Free to connect - allow even free members to contact you
5. Incognito - view other users' profiles without showing up on their visitor list
How to cancel your Cupid subscription →
Is Cupid right for me?Who is signed up on Cupid in the USA?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on Cupid from traffic data and interest, updated monthly, with history.
The majority of Cupid's members come from the United Kingdom and has over 500,000 weekly logins. The site has an active pool of members who are looking for fun dates and meaningful relationships.
The site is inclusive of gender and sexuality and welcomes LGBTQ+ members. Cupid has a bulk of male members who are in their 20s and 30s.
Where Cupid is most popular in the USA
Strongest regions
- Wyoming100%
- New York70%
- Georgia69%
Last data update: October 2026
How does Cupid work?
Supports singles, LGBTQ+, and senior dating
Includes LikeBook swiping and Q-Match quizzes
Predominantly male users, active in the UK, ages 20-40s
Available on desktop and iOS; no Android app
Offers detailed profiles and Safe Mode for secure matchmaking
Signing up at Cupid
★★★★★ 4.0/5
Required information
- Location
- Your gender
- Partner's gender
Optional information
- Profile picture upload
Verification
- Email verification optional
Confirming your email is optional but it gets you extra benefits.
Making contact on Cupid
★★★★★ 3.0/5
- Get suggested matches
- Customized filter options
- See who liked your profile
- Activate 'Full Safe Mode'
- Send 'winks'
- Only premium members can send messages
- Cupid has a chat function
Profile quality
★★★★★ 3.0/5
- Profiles are informative
- Free users can only see one photo from other users
- All profile information is public by default
- Verified accounts are 'safe members'
- The site has several fields and text boxes you can fill out to make your profile unique
- Profile pictures are visible to everybody for free
- You can edit your profile information later
The Cupid app
★★★★★ 3.0/5
- App follows the same blue-on-white theme that the desktop version possesses
- Cupid's app is only available on iOS
- Same number of features as the desktop version
- User-friendly
- Mobile and tablet compatible
Unfortunately, Cupid app is only available for iOS users. The app follows the same blue-on-white theme that the web version has. The app has the same features as the desktop version and is compatible with almost any device.
The app has occasional glitches on time of testing, but overall works fine when reset.
Our field test
★★★★★ 3.0/5
- Male restaurant manager (35)
Design & usability
Going through Cupid's entire website was a treat, because there were so many buttons to clicks and so many new features to discover. However, not everyone can appreciate this, as some users may feel overwhelmed by the sheer number of features available to them. Even with all these features, the simple blue and white layout does help keep things very neat and organized.
Special features
Cupid's special features do more than just enhance the entire dating experience - they also ensure that you match with a person who is compatible to you.
Finding people 2
LikeBookFree
LikeBook is Cupid's suggested matching system. You are shown one random profile at a time with all the necessary information you need about that individual. You can either like the user or message them directly, or move on to the next profile.
Q-MatchFree
Q-Match, or Quiz Matching is the site's unique compatibility test. Cupid finds out more about who you are through statements regarding your personality, hobbies, interests, lifestyle, relationship views and reactions to certain situations. You can either agree or disagree with each statement shown. The more questions you answer, the more accurate your matches are. As an added bonus, you can get a 50% on your premium subscription if you answer at least 50% of all statements.
Profile and visibility 1
Vaccination Profile BadgeFree
The "I’m Vaccinated" profile badge is now available to all OkCupid daters! This profile badge helps daters connect in a way that helps them to feel safer, and encourages them to get the vaccine when available to them.
Safety and privacy 1
Safe ModeFree
To ensure the safety of their users, Cupid has put together a feature called Safe Mode. This feature has three options: Off, Basic and Full. With Safe Mode off, anyone on the website can contact you. With Basic Safe Mode, only members of the website that are deemed reputable are able to contact you. If you have Full Safe Mode on, only verified users can contact you.
Other extras 1
Wingman BarneyFree
Wingman Barney is your personal assistant on the website. He will contact you through the site's messaging function and give you tips and advice on how to succeed in online dating. He will also regularly give you reminders about things that you're lacking on your dating profile.
Final results
“As far as matchmaking sites go, Cupid is a keeper. There are just so many things to do on the site to keep you entertained. Aside from finding matches, you can also answer the quiz, complete your profile and swipe left or right on LikeBook.”
Alternatives: Better than Cupid
Compare Cupid with other dating sites
7 Cupid experiences from real users in the USA
- Attractive profile pictures
- Fake profiles and automated bots
- Misleading messages from new accounts
- Few or no local members
- Photo rejection despite meeting requirements
- Payment and customer support failures
Pics are attractive. Even if they are fake.
Save yourself sometime by copying the first three questions the bots ask. 1. How long have you been on this site? 2. How many have you talked to? Any success? 3. Do you have Whatsapp/Google chat/your phone #. These 3 questions cover 95% of the "members" that message you
Nothing,,,:(
I put in my City & zip code & the response was their are no Cupid members in the 4th largest city in the U.S.. So why would I join.....??..:(
Nothing
All of my legitimate photos that didn't violate their terms were rejected. Over 20 photos, the site is useless.
Cancelling your Cupid subscription
How you can cancel
- Via customer support
Contact details
| Company | NSI Holdings Ltd |
|---|---|
| support@nsiholdingsltd.com | |
| Phone | 1-800-481-3117 |
| Address | 19 Bolsover Street, London W1W 5NA |
Do subscriptions auto-renew?
Subscriptions renew automatically, cancel at least 1 day before your current term ends.
Money-back guarantee
- Cupid refunds part of your money (partial refund)
- You have 14 days to cancel and get your money back
Following the provisions of the United Kingdom Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, if you reside in UK, you reserve the right to cancel the agreement that was created when you accepted this Agreement within 14 days of the date your subscription was confirmed and you will receive a refund that will be proportionate to the amount of unused services
Cupid FAQ
Who owns Cupid.com?
Cupid.com is owned and operated by NSI Holdings Limited since 2002.
Is cupid.com free to use?
You can create an account and fill up your profile for free. You can also search for matches at no extra cost, but you need to pay for a premium membership to message others.
Is Cupid.com legit?
Cupid.com is owned by a legitimate company with legal rights to operate a dating website. Also, the site has been around since 2002, which proves its legitimacy.
When was Cupid.com established?
The site was created in June 2002.
Where is Cupid.com's headquarters located?
The headquarters for NSI Holdings can be found in London.
Is there a Cupid.com android app?
As of the writing of this review, Cupid.com is only available on iOS.
What can I use for my Cupid.com sign up?
You can register using your email or your Facebook account.
How does Cupid.com work?
After creating an account, the website will ask personal details from you, including your match preferences. Answer the quiz to reveal more of your personality - the more items you answer, the more accurate the suggested matches are. You can also search for matches through the free search function. Once you've found a match, you will need a premium membership in order to contact them.
Can I save my Cupid.com search filters?
Unfortunately, you cannot save filters on the search function. You will need to set your filters each time you search for other members.
How do I reach Cupid.com customer service?
You can send them an email at support@nsiholdingsltd.com.
Is there any other way to download the cupid.com apk?
If you can't download the app, it may be because it's only available for iOS users. If you're an iOS user and you're having trouble downloading the app, you can access the Cupid.com website via your mobile browser and click on the download link on the homepage. For safety reasons, please do not download the apk from dubious sources
What do I do if I spot fake profiles?
If you suspect that another user's profile is fake, you can contact customer support and report them. Alternatively, if you would like to see fewer fake profiles, you can turn your safe mode to Basic or Full.
Can I upload any photo?
Yes, provided that you follow these guidelines:
1. All photos in the Profile Photos Album must show your face
2. Your Profile Essays can contain other types of photos
How to unsubscribe to Cupid.com
Subscription are automatically renewed, so if you don't want Cupid to keep charging your credit card, you can turn off automatic billing renewal. Just go to My Account, and then click the Billing HIstory tab. you need to confirm that you are indeed the owner of the account by typing in your password. Once this is done, you can now call their cancellation hotline at 1-800-840-1726 to continue with the process.
How to delete cupid.com account
To delete your Cupid.com account, you need to go to My Account, and then click the Remove Account option. The site will confirm that you are indeed the owner of the account by verifying information such as your password. After that, you need to call 1-800-840-1726 to request the actual account removal.
You did not find your question? Ask us!
Thank you for your question. We will answer it as soon as possible.
Security
- Does Cupid sell your data?
- No, Cupid does not sell your data.
- Was Cupid hacked in the past?
- No, Cupid was never hacked.
- How accurately does Cupid track your location?
- Cupid tracks your approximate location.
- Do your Cupid profile pictures or profile information appear in Google Search Results?
- No, your Cupid photos and personal information will not appear in Google Search Results.
- Who can view your pictures on Cupid?
- All Cupid users can view your pictures.
- Is your phone number required for signing up at Cupid?
- Yes, a phone number is required for signing up at Cupid.
- Can you erase your personal data on Cupid?
- Yes, Cupid provides an option for users to erase their data.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,580 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
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