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Cupid Review

Cupid Review July 2025

DatingScout.com Author Chris Pleines
From: Chris Pleines
 • Reading Time: 3 minute(s)
Summer at Cupid: Connect with singles worldwide hassle-free!
1,000,000 Members
 34 % ♀ 
 66 % ♂ 
Good For:
5 / 5
4 / 5
2 / 5
Success Rate:
2 / 10
40 / 10
35 / 10
Compare Cupid
Age Distribution:
18-24
25-34
35-49
50+

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Cupid in 10 seconds

  • Cupid.com is a general dating website launched by NSI Holdings in June 2002
  • Once called lackluster because it didn't have any unique features to set itself apart from its competitors
  • Now offers an array of dating categories such as single, senior, LGBTQ+, and interracial dating
  • Has a huge user base in the United Kingdom
  • The site is welcoming to LGBTQ+ users
  • Has useful and relevant dating blogs on the site
  • App is available for iOS users only
  • Offers general free services and options to upgrade - Learn more here
  • You can use Cupid for free
  • Pricing starts at $15.99 / Month - More Information
DatingScout.com Author Chris Pleines
Chris Pleines
Founder of Dating Scout and Author of the book "Online Dating for Dummies"
As far as matchmaking sites go, Cupid is a keeper. There are just so many things to do on the site to keep you entertained. Aside from finding matches, you can also answer the quiz, complete your profile and swipe left or right on LikeBook.

Who is Cupid for and not for?

  • Singles seeking uncomplicated yet meaningful dates
  • Singles looking for deep connections
  • Singles who are looking for relationships
  • If you're searching for erotic adventures and casual encounters
  • Singles who are into the BDSM lifestyle
  • Not for cheating individuals seeking affairs
Back to Overview

Is Cupid right for you?

Take the Quiz
What's your gender?
What’s your gender?Who are you looking for?What’s your highest level of education?What do you prefer in a dating site?What’s important to you in a dating site? (Select all that apply)What do you hope to find on a dating site?What’s your current work status?What’s your marital status?Where are you from?How much time can you dedicate to online dating?What’s your ethnicity?What physical traits do you find attractive in a partner? (Select all that apply)What personality traits or interests do you find attractive in a partner? (Select all that apply)What’s your birthdate?What’s your annual income?What’s your preferred communication style? (Select all that apply)Please enter your name and email to receive your results.
👨‍🦱 Male
👩‍🦰 Female
⚧️ Trans
🌈 Other
👨 Men
👩 Women
🌐 Both
🌀 Other
🚌 High School Graduate
📘 Some College
📜 College Graduate/Bachelor’s Degree
🎓 Postgraduate (Master’s or PhD)
🔧 Vocational/Technical Training
❓ Other
💎 Premium features (I don’t mind paying for better service)
💰 Affordable options (balance between cost and quality)
📺 Free with ads (I don’t mind spending extra time dealing with ads)
🤝 Members who are serious and respectful
🌍 Large, diverse member database
📱 Fun and easy-to-use interface
✅ Verified profiles for security and safety
🛡️ Privacy and data security
🎥 Webcam/live chat features
📍 Location-based matching
🔬 Personality tests & matchmaking algorithms
🔥 Casual relationships
❤️ Long-term relationships
💋 Flirting and fun dates
💎 Sugar Dating​
🖤 BDSM & Fetish dating
🔄 Swinging & Open Relationships
👀 Exploring my options
💼 Full-time Employee
🕒 Part-time Employee
📱 Freelancer
🚀 Startup Founder
💡 Entrepreneur
🔍 Unemployed
👤 Single
💑 In a Relationship
💍 Married
🤷 It’s Complicated
🕰️ I have plenty of time to dedicate
⌛ I can spend a few hours a week
⏳ I have limited time
🖐🏻 White
🖐🏼 Asian
🖐🏽 Latin
🖐🏿 Black
🖐🏾 Indian
🖐🏽 Arabic
🖐 Mixed/Other
💇‍♀️ Long hair
💇‍♂️ Short hair
📏 Tall
🌱 Short
🏋️ Athletic build
🚶‍♀️ Slim build
🍑 Curvy
💪 Muscular
🧔 Beard
😊 Clean-shaven
👂 Piercings
🖋️ Tattoos
✨ Doesn’t matter
🏡 Homeowner
🕉️ Into Spirituality
🧘‍♀️ Practices yoga
🎿 Enjoys skiing/outdoors
🏃‍♂️ Fitness enthusiast
✈️ Loves traveling
✅ Verified profile
🛐 Religious
🥗 Vegetarian/vegan
🍴 Eats less meat
🌳 Environmentally conscious
❤️ Compassionate
🎮 Tech-savvy/gamer
🗣️ Socially active
🧘‍♂️ Into self-care/meditation
👪 Family-oriented
🍳 Enjoys cooking
🎨 Creative/Artistic
📚 Enjoys reading
🏛️ Politically active
🌈 LGBTQ+ ally
🎵 Into music/musician
🤫 Introverted/quiet
🎉 Extroverted/outgoing
😂 Sense of humor
🧠 Open-minded
✨ Other
This value is invalid
💸 Less than $25k/year
💵 $25k–$50k/year
💰 $50k–$100k/year
💼 $100k–$200k/year
🏦 $200k–$500k/year
💎 $500k–$1M/year
👑 More than $1M/year
💬 Text messages
📞 Voice calls
🎥 Video calls
🤝 In-person meetups
✨ Doesn’t matter
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Cupid Pros & Cons

  • Highly inclusive of gender and sexuality
  • Offers a wide variety of dating categories
  • Unique quiz matchmaking features
  • There are many fake profiles
  • Cupid is not available for Android users
  • The app has occasional glitches and bugs

How does Cupid work?

  • Supports singles, LGBTQ+, and senior dating
  • Includes LikeBook swiping and Q-Match quizzes
  • Predominantly male users, active in the UK, ages 20-40s
  • Available on desktop and iOS; no Android app
  • Offers detailed profiles and Safe Mode for secure matchmaking

Cupid is a great option if you’re looking for a dating platform that caters to everyone, whether single, part of the LGBTQ+ community or even exploring senior dating. It keeps things fun and interactive with features like "LikeBook" for swiping and "Q-Match" quizzes to help you find someone who clicks with you. With over a million members and 500,000 active weekly users, you’ll find most people are in their 20s to 40s, and there’s a big focus on users from the UK. The site is super easy to use on desktop or iOS, though Android users might miss out. You can make your profile your own with detailed options, personality sliders, and even safety settings like "Safe Mode" to keep things secure. Plus, if you want to stand out, premium perks like boosting your visibility or browsing anonymously make it even easier to connect with someone special.

How much does Cupid cost?

Can you try Cupid for free?

  • You can use or try the service for free.
  • Messages are free to send to users who have a premium subscription
  • You cannot read messages for free on Cupid

Is Cupid expensive or cheap?

In comparison to other providers Cupid is average.

Duration / Credits / CoinsCostsTotal
Premium Membership
1 Month23.99 USD / Month23.99 USD
3 Months20.79 USD / Month62.37 USD
6 Months15.99 USD / Month95.94 USD
cupid pricing
Free Features
  • Account registration
  • Profile creation
  • Quiz Matching
  • Member search
  • Chatroom
Premium Features
  • Message other members
  • View all photos on other users' profiles
  • See who liked you
  • See who viewed your profile
  • Full safe mode
    ?
    Only verified users can contact you.

Aside from Cupid.com's premium membership, you can also try Cupid Arrow, a selection of perks you can purchase individually. Here are the perks you can purchase for USD7.99 a month:

1. Go up in Search - appear first on search results

2. Priority in Likebook - show up more frequently in other users' suggested matches

3. Stand out from the crowd - Your photo in search results appear larger

4. Free to connect- allow even free members to contact you

5. Incognito - view other users' profiles without showing up on their visitor list

How can I delete my Cupid account and cancel my subscription?

Please find more information here

Back to Overview

Who is signed up on Cupid?

Members
1,000,000 from USA
Members activity
500,000 active weekly
Gender Proportion
35 %
65 %
  • Members are active and responsive
  • Most members come from the United Kingdom
  • The site is dominated by male members
  • Members are looking for fun dates and meaningful relationships
  • Welcomes LGBTQ+ members

The majority of Cupid's members come from the United Kingdom and has over 500,000 weekly logins. The site has an active pool of members who are looking for fun dates and meaningful relationships. 

The site is inclusive of gender and sexuality and welcomes LGBTQ+ members. Cupid has a bulk of male members who are in their 20s and 30s.

New members at Cupid in July 2025 in comparison

Here you can see how membership figures at Cupid are developing compared to others

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Back to Overview
Last updated:

Cupid in Detail

  • Reading time 16 minutes
  • Lots of insider information for more success

How to Sign Up for Cupid

signup
  • You must be at least 18 years old to sign up
  • You can sign up using your username and password
  • You must sign up to browse Cupid

To sign up, visit the Cupid website or download the Cupid app. The app is available only on iOS. To complete the registration, provide all required information.

Required Information on Signup
  • Location
  • Ideal Partner's Gender
  • Your Gender
Optional Information on Signup
  • Profile Picture

Cupid offers the following methods to verify your account:

  • Verification email (optional)

Confirming your email is optional but it gets you extra benefits.

Making Contact on Cupid

contacting
  • Get suggested matches
  • Customized filter options
  • See who liked your profile
  • Activate 'Full Safe Mode'
  • Send 'winks'
  • Messages are free to send to users who have a premium subscription
  • There is a chatroom

All users get free suggested matches, but only paying members can communicate with them. Just like other dating sites, standard members only get limited contacting features. Free users can only send winks to profiles they like and can customize the site's member search filters. Users without a membership can only send messages to members with a paid membership. You can identify members with a paid membership by the green checkmark icon next to their profile name.

On the other hand, paying members get to send and receive messages, see who liked their profiles, and activate the 'Full Safe Mode'. This feature allows verified users to communicate with premium users.

Cupid Profile Quality

profile quality
  • Profiles are informative
  • Free users can only see one photo from other users
  • All profile information is public by default
  • Verified accounts are 'safe members'
  • The site has several fields and text boxes you can fill out to make your profile unique
  • The profile information can be changed later
  • Profile pictures are visible to everyone for free

Profiles on Cupid.com are very comprehensive. The site has several text fields which users can fill out to show their personality or preferences. Some of the text fields you can fill out include your sexual orientation, race, education, religion, lifestyle, income, and physical attributes.

You can describe yourself in more detail using the text box labelled 'About Me'. What sets Cupid apart from a lot of dating sites is its Personality Sliders. Personality test results are combined with your dating preferences and information to suggest compatible matches. Verified profiles are tagged as 'safe members'.

During signup, the site automatically detects your location and auto-fills the zip code field. Aside from this, no other review or verification system is in place. Since Cupid doesn't have a strict verification system, fake profiles are still present on the site. However, site moderators are continuously monitoring suspicious accounts.

Cupid App

cupid app
  • App follows the same blue-on-white theme that the desktop version possesses
  • Cupid's app is only available on iOS
  • Same number of features as the desktop version
  • User-friendly
  • Mobile and tablet compatible

Unfortunately, Cupid app is only available for iOS users. The app follows the same blue-on-white theme that the web version has. The app has the same features as the desktop version and is compatible with almost any device. 

The app has occasional glitches on time of testing, but overall works fine when reset.

Special Features

Cupid's special features do more than just enhance the entire dating experience - they also ensure that you match with a person who is compatible to you.

LikeBook

LikeBook is Cupid's suggested matching system. You are shown one random profile at a time with all the necessary information you need about that individual. You can either like the user or message them directly, or move on to the next profile.

Q-Match

Q-Match, or Quiz Matching is the site's unique compatibility test. Cupid finds out more about who you are through statements regarding your personality, hobbies, interests, lifestyle, relationship views and reactions to certain situations. You can either agree or disagree with each statement shown. The more questions you answer, the more accurate your matches are. As an added bonus, you can get a 50% on your premium subscription if you answer at least 50% of all statements.

Cupid Arrow

Just like any other dating site, Cupid has a premium subscription which gives users more perks and benefits. Aside from this subscription service, they also have Cupid Arrow, a collection of perks that you can purchase individually. Perks range from more visibility on search results to the ability to browse the site anonymously.

Safe Mode

To ensure the safety of their users, Cupid has put together a feature called Safe Mode. This feature has three options: Off, Basic and Full. With Safe Mode off, anyone on the website can contact you. With Basic Safe Mode, only members of the website that are deemed reputable are able to contact you. If you have Full Safe Mode on, only verified users can contact you.

Wingman Barney

Wingman Barney is your personal assistant on the website. He will contact you through the site's messaging function and give you tips and advice on how to succeed in online dating. He will also regularly give you reminders about things that you're lacking on your dating profile.

Vaccination Profile Badge

The "I’m Vaccinated" profile badge is now available to all OkCupid daters! This profile badge helps daters connect in a way that helps them to feel safer, and encourages them to get the vaccine when available to them.

How can I delete my Cupid account and cancel my subscription?

Uninstalling the app will not cancel your subscription.

How can you cancel your Subscription?

  • You can cancel with customer support

Will your subscription automatically renew?

  • Yes, your Cupid subscription will automatically renew. The notice period for opting out of automatic renewal is 1 Day.

Is there a money back guarantee and do you get refunded the full amount?

  • Yes, there is money back guarantee but you only get a partial refund

How much time do you have to undo Cupid purchases?

  • You have 14 Days to refund your Cupid purchase if you don't like it.

Following the provisions of the United Kingdom Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, if you reside in UK, you reserve the right to cancel the agreement that was created when you accepted this Agreement within 14 days of the date your subscription was confirmed and you will receive a refund that will be proportionate to the amount of unused services

Cupid FAQ

Facts

Who owns Cupid.com?

Cupid.com is owned and operated by NSI Holdings Limited since 2002.

Is cupid.com free to use?

You can create an account and fill up your profile for free. You can also search for matches at no extra cost, but you need to pay for a premium membership to message others.

Is Cupid.com legit?

Cupid.com is owned by a legitimate company with legal rights to operate a dating website. Also, the site has been around since 2002, which proves its legitimacy.

When was Cupid.com established?

The site was created in June 2002.

Where is Cupid.com's headquarters located?

The headquarters for NSI Holdings can be found in London.

Is there a Cupid.com android app?

As of the writing of this review, Cupid.com is only available on iOS.

What can I use for my Cupid.com sign up?

You can register using your email or your Facebook account.

What is the average age of users on Cupid?

The average age of Cupid users is between 35-42 years. You can find more information here

Usability

How does Cupid.com work?

After creating an account, the website will ask personal details from you, including your match preferences. Answer the quiz to reveal more of your personality - the more items you answer, the more accurate the suggested matches are. You can also search for matches through the free search function. Once you've found a match, you will need a premium membership in order to contact them.

Can I save my Cupid.com search filters?

Unfortunately, you cannot save filters on the search function. You will need to set your filters each time you search for other members.

How do I reach Cupid.com customer service?

You can send them an email at support@nsiholdingsltd.com.

Is there any other way to download the cupid.com apk?

If you can't download the app, it may be because it's only available for iOS users. If you're an iOS user and you're having trouble downloading the app, you can access the Cupid.com website via your mobile browser and click on the download link on the homepage. For safety reasons, please do not download the apk from dubious sources

What do I do if I spot fake profiles?

If you suspect that another user's profile is fake, you can contact customer support and report them. Alternatively, if you would like to see fewer fake profiles, you can turn your safe mode to Basic or Full.

Can I upload any photo?

Yes, provided that you follow these guidelines:

1. All photos in the Profile Photos Album must show your face 
2. Your Profile Essays can contain other types of photos

Can I browse Cupid without an account?

No, you cannot browse profiles on Cupid without signing up.

What is needed to open a Cupid account?

To open a Cupid account, download the Cupid App on your iOS device or visit the Cupid website. To complete the registration, provide all required information:
  • Location
  • Ideal Partner's Gender
  • Your Gender

Cancel

How to unsubscribe to Cupid.com

Subscription are automatically renewed, so if you don't want Cupid to keep charging your credit card, you can turn off automatic billing renewal. Just go to My Account, and then click the Billing HIstory tab. you need to confirm that you are indeed the owner of the account by typing in your password. Once this is done, you can now call their cancellation hotline at 1-800-840-1726 to continue with the process.

How to delete cupid.com account

To delete your Cupid.com account, you need to go to My Account, and then click the Remove Account option. The site will confirm that you are indeed the owner of the account by verifying information such as your password. After that, you need to call 1-800-840-1726 to request the actual account removal.

Security

Does Cupid sell your data?

No, Cupid does not sell your data.

Was Cupid hacked in the past?

No, Cupid was never hacked.

How accurately does Cupid track your location?

Cupid tracks your approximate location.

Do your Cupid profile pictures or profile information appear in Google Search Results?

No, your Cupid photos and personal information will not appear in Google Search Results.

Who can view your pictures on Cupid?

All Cupid users can view your pictures.

Is your phone number required for signing up at Cupid?

Yes, a phone number is required for signing up at Cupid.

Can you erase your personal data on Cupid?

Yes, Cupid provides an option for users to erase their data.

How can I delete my Cupid account and cancel my subscription?

Costs

Can you try Cupid for free?

How much does Cupid cost?

Cupid typically costs between 23.99 USD and 95.94 USD. Compared to other dating services, Cupid's membership costs is average. You can find more information here

How much does it cost to sign up on Cupid?

You can sign up for Cupid for free, but to use its premium features you must upgrade. You can find more information here

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Why Can You Trust Us?

  • We have been testing and publishing online dating reviews for over 16 years
  • We have carefully reviewed over 2,937 dating services
  • Our dating site reviews and results are objective and independent in contrast to many other comparison sites
  • We update our reviews every month based on new site/app offerings and feedback from our readers
  • We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page 
  • Our Dating Experts are constantly cited by press and TV outlets, find out more here

Final Results table

Signing Up: 4.0 / 5
Making Contact: 3.0 / 5
Profile Quality: 3.0 / 5
App: 3.0 / 5

More information on Cupid:

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Contact details

Company:NSI Holdings Ltd
E-Mail:support@nsiholdingsltd.com
Phone-Hotline:1-800-481-3117
Address:19 Bolsover Street, London W1W 5NA
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