Pairs Review July 2024

Pairs is said to revolutionize modern dating in Japan since millennials nowadays are more focused on their careers and other things aside from love. It offers swiping and tapping features like other dating apps available on the market.

15,000,000 Members
 47 % ♀ 
 53 % ♂ 
Good For:
4 / 5
4 / 5
2 / 5
Success Rate:
0 / 10
38 / 10
33 / 10
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Age Distribution:

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Pairs in 10 seconds

  • A dating website and app for people looking for soulmates
  • Available only in Japanese language
  • One of the most popular dating apps in Japan
  • Strengthen your security by integrating your biometric authentication
  • Free for female members
  • Profile photos are subject for verification
  • You can buy Pairs pre-paid membership cards from convenience stores
  • Most of its members are from Japan with almost equal percentage of male and female users
  • You can use Pairs for free
  • Pricing starts at ¥983 / Month - More Information Author Chris Pleines
Chris Pleines
Founder of Dating Scout and Author of the book "Online Dating for Dummies"
Pairs is generally a promising site. It's true that the design and the convenience of using it, both in desktop and app versions, are great. But due to its language limitations, people who are not familiar with the Japanese language will not be able to enjoy its features.

Who is Pairs for and not for?

  • People looking for serious relationships and deep commitments
  • Singles who want to fall in love
  • Westerners looking for interracial dating with Japanese women
  • Those searching for erotic adventures and casual encounters
  • Singles who are into quick hookups
  • Those who don't have the patience for translating languages
Back to Overview

Pairs Pros & Cons

  • Roulette-type matchmaking available
  • Strict account and profile verification
  • Many women using the dating app since it is free to use for women. Check other packages here
  • Dating site and app are only available in Japanese language
  • Not many members active in the US
  • App only available in 40 countries

How does Pairs work?

Pairs How It Works
  • Find a list of recommended users
  • It uses AI biometrics to ensure there are no
  • Check users who view your profile
  • Like each other to find a match so you can start chatting
  • Send like to a user to express your interest

After signing up, you will be able to use the app immediately. Here's how Pairs work:

Finding a Match

Like other dating apps, you can see a list of profiles and photos which are based on its algorithm and your location. You can use its swiping feature which works like Tinder. When you find someone interesting, you can send that person a "like." You can start conversing with one another once the other person likes you back. This is how you will find a match.

AI Biometrics

In order to authenticate new users, it uses an AI biometric equipped with “flash judgment” developed by Liquid. This helps to avoid "catfish" and fake users. This is done through the face photo and existence judgment. After facial verification, you will get an identification badge to verify that your profile is authentic.


Users who check your profile will appear in footprints. This will give you a hint of who is interested to know you. You can reach out to them and make the first move. 

How much does Pairs cost?

Can you try Pairs for free?

  • You can use or try the service for free.
  • Only women can send free messages
  • You cannot read messages for free on Pairs

Is Pairs expensive or cheap?

In comparison to other providers Pairs is average.

Duration / Credits / CoinsCostsTotal
Paid Membership Plan For Men
1 Month3,700.00 JPY / Month3,700.00 JPY
3 Months3,300.00 JPY / Month9,900.00 JPY
6 Months2,300.00 JPY / Month13,800.00 JPY
12 Months1,650.00 JPY / Month19,800.00 JPY
Paid Membership Plan For Women
1 Month1,950.00 JPY / Month1,950.00 JPY
3 Months1,600.00 JPY / Month4,800.00 JPY
6 Months1,300.00 JPY / Month7,800.00 JPY
12 Months983.33 JPY / Month11,800.00 JPY
Commit Membership (Male)
1 Month
Paid Plan + 500 yen
4,200.00 JPY / Month4,200.00 JPY
3 Months
Paid Plan + 1400 yen
3,766.67 JPY / Month11,300.00 JPY
6 Months
Paid Plan + 2500 yen
2,716.67 JPY / Month16,300.00 JPY
Commit Membership (Female)
1 Month
Paid Plan + 4200 yen
6,150.00 JPY / Month6,150.00 JPY
3 Months
Paid Plan + 11500 yen
5,433.33 JPY / Month16,300.00 JPY
6 Months3,333.33 JPY / Month20,000.00 JPY
10 Credits99.00 JPY / Credit990.00 JPY
30 Credits85.33 JPY / Credit2,560.00 JPY
100 Credits71.90 JPY / Credit7,190.00 JPY
500 Credits71.86 JPY / Credit35,930.00 JPY
Free Features
  • All premium features for women
  • Registration
  • One message for male members
Premium Features
  • Messaging for men
  • Boost
  • Like a community

Pairs cost can be overwhelming to look at because of too many numbers, but remember to convert before you say it's too much. However, the cost is still above the average. The monthly premium membership lets you enjoy several features for some time, while the coins let you enjoy features that require points.

You can pay for membership by directly crediting it to your account or using your Apple Store account.

Pairs Pre-Paid Membership Card

Japanese users can now purchase prepaid membership cards from convenience stores and discount stores to diversify payment methods and make it easier for more people to use the platform. In addition to using it yourself, the card can also be used as a gift.

Premium Membership for Commitment-Searching Singles

This new subscription plan will only offer users possible mates who are serious about finding a long-term relationship. Members of this community will be able to share unique photographs that only other 'dedicated' users will view, in addition to having an exclusive user base inside this feature. This function will also recommend users a daily possible match.

How can I delete my Pairs account and cancel my subscription?

Please find more information here

Back to Overview

Who is signed up on Pairs?

15,000,000 from USA
Members activity
250,000 active weekly
Gender Proportion
47 %
53 %
  • Members are looking for real relationships
  • Most registered users are from Japan
  • High member activity
  • Male and female members are almost equal in number
  • Most users are between 25-34 years old

Since the goal of the site is to help busy people find true love, members who join are mostly looking for long-lasting relationships or their soulmates.

The developer of Pairs is based in Japan, which makes it understandable to have most members from the country among the other 40 countries worldwide.

It has around 15 million registered users, and the member activity is notable.


Pairs Age Range and Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

New members at Pairs in July 2024 in comparison

Here you can see how membership figures at Pairs are developing compared to others

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Pairs in Detail

  • Reading time 16 minutes
  • Lots of insider information for more success

How to Sign Up for Pairs

Pairs Signup
  • Signing up is free
  • Get the verification code for sign up and login
  • Answer a questionnaire
  • Upload a profile photo right away
  • Everything is written in Japanese language
  • Strengthened biometric authentication

Signing up for Pairs is not very easy but not complicated as well. You have the option to register using your Facebook account or Apple ID. It is free both on the website and the app.

Provide basic information and answer a short questionnaire to complete and prepare your profile.

You can upload a profile picture right away, which is subject to verification. Once you've finished the first part of the process, you may proceed to the email verification. Enter the code so you'll be redirected to your profile.

You'll find members liking your profile or sending messages to you. Female members are usually the ones who reach out since they can use all the features for free.

Making Contact on Pairs

Pairs Message
  • Get a match by mutually liking each other's profiles
  • Verify your identity to read messages sent to you
  • Only women can send free messages
  • Men can send one message for free

There are two ways to meet other people in Pairs. You have location-based searching and matching through the swiping feature. 

You can search manually and see other members nearby. You can browse through the profiles that will appear on the search results. You can message a member that gets your attention. For males, you have only one free message once you sign up. So make sure to choose wisely who to message first. The next messages will be charged. You have to purchase some coins (points). Using other features will need a premium membership as well. For the ladies, the use of special and contacting features are free.

The swiping feature is similar to other popular dating sites today. Once you and the other member like each other's profiles, you'll get a match right away.

Pairs Profile Quality

Pairs Profile
  • Uploaded profile photos are subject for verification
  • Link the communities that you have liked to your profile page
  • Complete your profile for a reward of 5 points
  • Edit your profile anytime
  • The profiles are quite detailed
  • Profile pictures are visible to everyone for free

When you browse a member's profile in Pairs, you will not be disappointed because you will see detailed information on most of the members. 

You'll see a profile photo, liked community, physical characteristics, interests, and a narrative written by the members about him/herself.

A lot of users really complete their profiles to make them more interesting, not to mention the free 5 coins that you'll get once you accomplish it 100%.

You have the option to edit your profile anytime. You can start with a few profile information when you are just starting and slowly add some tidbits about yourself when you are already comfortable.

Pairs Advisory Board to Improve User Safety and Privacy

Match Group’s leading Japanese subsidiary, Pairs, has set up an advisory board that will discuss how dating apps can ensure the utmost privacy and security for all singles. This advisory group discusses improvements to safety measures and improved communication with users.

Pairs have recently launched their strengthened biometric authentication to filter out fake profiles and accounts.

Pairs App

Pairs App Profile
  • Dating app is available in iOS and Android
  • It is user-friendly and easy to navigate
  • Features 24/7 monitoring to avoid fake accounts
  • It has menus to your profile, messages and matches

Pairs is one of the top dating apps in Japan. There are many accounts of users saying they found a partner through the app.

It has millions of users which give you more chances to find a possible date. Many members are females because the app is free for women. 

The app is user-friendly with a menu that takes you to your profile, messages, and matches. You will be seeing matches that are near your location. Apart from matches, you can also search for a possible date.

Available to both Apple and Android users, it boasts a really good security system to make sure that only authentic people are using it. It has 24/7 monitoring for fake profiles and abusive users.

Special Features

Below are the special features offered by Pairs. Most of them need coins for male members to access them.


Ashiato or Footprints lets you track the users who visit your profile. It's an easy way to know who are interested in you so you can visit or contact them if you also like them.


If you like a member, just click on Like. Both of you will be notified if the feeling is mutual (on the positive side).


This is where you can show your interests and at the same time meet people who share the same interests as you.

Community Chat

A new feature called ‘Community Chat’ allows you to chat and interact with others who share the same interests without needing to match first. Members can join up to 50 topic groups based on their specific interests and hobbies.

Group Talk Video Chat Feature

Pairs offers a 'Group Talk' video chat feature that allows up to 8 members to participate in a group call. You can meet new people through these chats as they can be randomly selected. However, you may also choose which video call group you would like to join in. After a group call, you can send a like with a message to someone in the group call you are interested with and hope for a successful match.


One fun and unique feature that Pairs have is the Concierge. This allows you to message and video call with a relationship expert to seek advice when needed.


Pairs holds regular seminar events for single men and women in Kuwana City looking to marry. A platform concierge, a dating expert, will be on hand to offer advice and tutorials on how to maximize the app's potential.

Bus Ticket Discounts

Pairs has partnered with local transportation firms to encourage singles to go on dates over the winter. They are offering a special reduced bus ticket for two people.

Talk to Date

The 'Talk to Date' function connects people in an audio call before allowing them to match. Users begin by deciding where to go on a date and completing some basic questions. Following that, they will be placed in a 5-minute audio call with another user based on their previous replies.

How can I delete my Pairs account and cancel my subscription?

Uninstalling the app will not cancel your subscription.

How can you cancel your Subscription?

  • You can cancel via profile settings
  • You can cancel by sending an email
  • You can cancel with customer support
  • You can cancel by managing your app store subscription

Will your subscription automatically renew?

  • Yes, your Pairs subscription will automatically renew. The notice period for opting out of automatic renewal is 7 Days.

Is there a money back guarantee and do you get refunded the full amount?

  • Yes, there is money back guarantee but you only get a partial refund

How much time do you have to undo Pairs purchases?

  • You have 7 Days to refund your Pairs purchase if you don't like it.

You can request for a refund for unused membership – subject to approval.

Will your credits expire?

  • Yes, your credits expire within 180 Days.

Pairs FAQ


What is Pairs?

It is a website with an app version that connects single people to find their true love despite their busy lifestyle.

Who owns Pairs?

The owner and developer of Pairs is Eureka, Inc.

Is Pairs only available in Japan?

No, Pairs is available in more than 40 countries worldwide.

Is Pairs available in Google Play Store?

Yes, Pairs is available in Google Play Store.

Is Pairs available in English?

No, the website and the app are both in Japanese language. However, you can use an online translator if you really want to use it. But the translation is not 100% guaranteed correct.

What are points?

Points are used to access some features of the app.

What is the average age of users on Pairs?

The average age of Pairs users is between 28-36 years. You can find more information here


Can I upload multiple photos?

Yes, Pairs allows you to upload multiple photos. But you'll have one main profile photo, and the others are called sub-photos.

I am trying to login, but the app is asking me enter a code. Where can I find it?

Pairs will send a verification code to your registered email address. Make sure to enter it within 10 minutes or else it will expire.

Can I still edit my profile information in Pairs?

Yes, profile information is editable after registration.

How can I pay for Pairs premium membership?

You can directly link your account to your credit card or use you Apple Account to pay for membership.

Does Pairs have an app version?

Yes. It is available for free in Apple Store.

What is needed to open a Pairs account?

To open a Pairs account, download the Pairs App on your iOS or Android device or visit the Pairs website. To complete the registration, provide all required information:
  • User's Relationship Status
  • Partner's Gender
  • Ideal Partner Questionnaire
  • Personality Test


I am a male. Do I need to pay so I can sign up for Pairs?

Registration is free for everyone, but using other features requires premium membership for male members.


Is it true that Pairs is free for female members?

Yes, female members can use the premium features for free.

Can I change my membership plan?

Yes, you have the option to change your Pairs membership plan. Just go to your account settings and adjust it based on your preference.


Does Pairs sell your data?

No, Pairs does not sell your data.

Was Pairs hacked in the past?

No, Pairs was never hacked.

How accurately does Pairs track your location?

Pairs tracks your approximate location.

Do your Pairs profile pictures or profile information appear in Google Search Results?

No, your Pairs photos and personal information will not appear in Google Search Results.

Who can view your pictures on Pairs?

All Pairs users can view your pictures.

Is your phone number required for signing up at Pairs?

No, you don't need a phone number to sign up on Pairs.

Can you erase your personal data on Pairs?

Yes, Pairs provides an option for users to erase their data.

How can I delete my Pairs account and cancel my subscription?


Can you try Pairs for free?

How much does Pairs cost?

Pairs typically costs between 990 JPY and 35930 JPY. Compared to other dating services, Pairs's membership costs is average. You can find more information here

How much does it cost to sign up on Pairs?

You can sign up for Pairs and use its basic features for free. To use Pairs's premium features you must upgrade. You can find more information here

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Final Results table

Signing Up: 3.5 / 5
Making Contact: 3.0 / 5
Profile Quality: 4.0 / 5
App: 4.0 / 5

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Contact details

Company:Eureka, Inc.
Address:Sumitomo Fudosan Azabu-juban Bldg. 4F, 1-4-1 Mita, Minato-ku, Tokyo 108-0073