Blued Sign Up
Blued Inbox
Blued Member Profile

Our Review

Blued was launched in 2012 by BlueCity Holdings Hong Kong Limited. With its enticing digital marketing campaigns across Facebook, Twitter and Instagram, it's popularity skyrocketed among the young gay men.

It has gained over 40 million users worldwide making it one of the most popular gay social networking apps today.

Available only via mobile app, Blued is offered globally in 10 different languages to boot. Headquartered in China, it is not surprising that Blued is highly popular among Asian countries. However, it also has a good share of users from North American and European countries.

Blued makes the gay world a closer and safer space—but does it? Read on to find out!

Member Structure

Members
3,200,000 from USA
Members activity
8,000 daily logins
Gender Proportion
%
100 %
  • Claims to have over 40 million users worldwide
  • Records over 390,000 monthly worldwide visits
  • 100% male user base
  • Majority of the users are young professionals within the age range of 20-35
  • Most of the members are in search for casual relationships and friendships

Since Blued is a social dating app that is highly publicized to be for gay men, 100% of its members are males. And these males, more often than not, are looking for something casual than a serious relationship.

Blued's male users are mostly 25 to 35 years old. This is the age where males the most sexually active, which is why it's not surprising that they are into one-time things or sexual arrangements.

Majority of Blued’s user base—making up almost 70% of their whole user base—comes from Asian countries like China, Vietnam, and South Korea. Still, it has a strong following from English-speaking countries like the United States, the United Kingdom, and Australia.

Given the young and international population, it's quite easy to find acquaintances and flirt around using Blued. 

Females
Males

Age Distribution

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Signing Up

Blued Sign Up
  • Quick & easy sign-up process
  • Uploading a primary photo is not required upon registration
  • Users are not required to provide an email address
  • You can get a verified icon on your profile photo
  • Verification is done via face authentication
  • Allows linking of email or mobile number for account recovery purposes

Registering in Blued is fairly quick and easy. You just need to nominate a username and password and enter a captcha to prove that you are not a robot. Your password needs to be at least 6-30 characters and should be a mix of English letters, numbers, and common characters like the dashed line.

There is no need to provide an email address or your mobile number, unlike similar mobile dating apps. After a successful sign-up, you will be redirected to a page that will ask you for your basic profile information such as nickname, date of birth, height and weight and ethnicity. The app will ask you to upload a photo thereafter, which you can skip if you choose to upload a photo later.

Once the whole process of registration is done, you will be taken to a suggestion page of gay guys you might like. This is the initial contact you can perform in the app. You can opt to follow some of the suggested profiles so that you would already have contacts in your contact list even before you get to explore what the app offers.

Although it is not mandatory, you can link your e-mail or phone number. This lets you recover your password in the event that you forgot what you initially inputted.

Making Contact

Blued Inbox
  • Private photos can be shared for specific people
  • Join groups for free
  • Private chat and private live functions are available
  • Nearby function for matching
  • Free chat available
  • A QR code scanning function is available
  • Sync your Blued account with Instagram for added connectivity

Compared to other dating apps, Blued has a different approach to how they match their users.

Firstly, there is no ‘like’ function, rather, users follow other users if they wish to see their post updates. Another way of contacting is through joining public and private video live streams.

If you are giving the live stream, you can invite your contacts for a private screening. If they did not join during the duration of your live stream, they would still see the invitation in their respective inboxes, but would not be able to replay it. Same as if you are on the receiving end of a private live stream invitation.

There is also a nearby function that shows you users who are near your current location—that is if your GPS is turned on. As well as an explore feature where you can see popular live streams and threads.

Profile Quality

Blued Member Profile
  • Standard accounts can browse profiles
  • The profile features the full-sized primary photo of the user
  • Includes username and age
  • Location and last-seen-online details are indicated in the profile
  • Profile does not feature much information

    All profiles in Blued feature the very basic information initially provided in the registration process.

    When you check out a profile, the user’s profile photo takes up the whole screen. There isn't even a need to scroll down as you immediately see the remaining details like the user's name, location, age, and when he was last online.

    The sparse profile might be because Blued is a social dating app that leans toward matching users for casual dating. Instead of an in-depth profile that lets you know the person deeper, appearance matter the most at Blued.

    Blued leaves you to uncover details that refer to the user’s personality and character during the interaction and conversation between the two of you. 

    Real Life Review

    A few days after I created an account with Blued, my inbox was blowing up with notifications of private live invites! Signing up in this mobile app was solely the idea of my best friend who wanted me to “live a little”. Coming from a recent break up with a partner whom I thought was the one, I was broken and needed a distraction. And indeed I got it from Blued. At first I was reluctant to join the private live of users I didn’t know, all the more meet up with nearby users! But as my friend said, I needed to live a little so I shrugged all apprehensions and went for it. I enjoyed my time in private live and even held my own stream. I also met up with a few guys and had a great time with them. Overall, I got the experience I was looking for in Blued!  - Kevin, 21

    Design and Usability

    Blued is only available as a mobile app which is apt given the young population of the app: users are on-the-go. It presents a clean and straightforward design that highly uses its main brand colors of blue and white.

    There is a collapsible menu that has every tab you need in order to use the app properly. You can top upright on the mobile app to buy beans, and you are also able to see how much social wealth points you still need to proceed to a higher social level. You can also easily sign out within the app.

    All the features of the app are highly accessible as they are situated on the bottom part of the app’s dashboard. The message icon also has a speech bubble notification indicating the number of your unread messages.

    Blued makes exploring what the app has to offer effortless for every user—even those who are new to the dating app.

    Blued Costs and Prices

    Free Services
    • Live video streaming
    • Sending messages
    • Private live chat
    • Sending and viewing of private photo albums
    Fee based Services
    • Posting flying comments on public and private video live stream
    • Sending of virtual gifts
    Duration / Credits / CoinsCosts per monthTotal
    Beans
    42 Credits0.02 $ / Credit0.99 $
    125 Credits0.02 $ / Credit2.99 $
    420 Credits0.02 $ / Credit8.99 $
    550 Credits0.02 $ / Credit12.99 $
    686 Credits0.02 $ / Credit14.99 $
    1,106 Credits0.02 $ / Credit23.99 $
    1,386 Credits0.02 $ / Credit29.99 $
    1,695 Credits0.02 $ / Credit39.99 $
    2,540 Credits0.02 $ / Credit59.99 $
    4,116 Credits0.02 $ / Credit89.99 $

    Is Blued expensive or cheap?

    In comparison to other providers Blued is inexpensive.

    Payment Options
    • Via Mobile Phone
    Payment discretion
    • Beans topped up in Android phone will not be valid anymore when you switch to iOS.

    Blued works in the currency of ‘beans’. Beans are used to post flying comments to another user’s public or private video live stream.

    Another thing that beans are used for which is buying and sending virtual gifts to other users. The act of giving and receiving virtual gifts add to your Blued profile’s ‘social wealth’. For every 100 beans your spend in public and private live chats, you earn 1 wealth point.

    As you level up your social wealth, you will get certain privileges that would make you stand out from the rest. You will have a special icon that changes in color for every 10 levels you achieve. This could make your flying comments have a rainbow bubble which could attract other users and would definitely make your comment stand out.

    You can also earn free flying comments every month once you reach level 12 and above. The number of monthly free flying comments depends on your level.

    For levels 12-15, you get 10 free flying comments every month. For levels 16-19, 20 flying comments. For 20-23, 30 flying comments are free on a monthly basis. Levels 24-25 get 40 free every month. And lastly, levels 26-30 get a monthly allowance of 50 flying comments.

    Special Features

    You can spend hours using the following features at Blued:

    Who's Visited You

    As its name suggests, this feature lets you know who visited your profile. That way you can quickly form a connection with someone interested in you anyways.

    Live

    Blued Live function lets your stream best moments or showcase your talents. This feature allows you to become the host, star, and creator of your show. This is also the site's primary functionality; potential matches get to know you best through your Lives, so make sure you give it all.

    Groups

    To meet a lot of new people at once, you can create or join groups at Blued. These groups often go together based on geography, but you can also enjoy interest-based groups. Through this function, you can have the time of your life connecting with like-minded individuals at once.

    Our rating

    Signing Up: 4.0 / 5
    Making Contact: 5.0 / 5
    Profile Quality: 2.0 / 5
    Real Life Review: 5.0 / 5

    Editors Conclusion

    DatingScout Editor Chris Pleines
    Overall, Blued’s mobile app provides a promising platform for gay men looking for a relationship or a casual encounter. Blued’s flagship feature—their video live stream—which are possible for all users to use and share with their chosen privacy settings, is a great way to showcase yourself and also get to know other users. This makes interaction through the dating app highly active. Also, the cost of using all the app’s features is free. You would only need to spend a fairly minimal amount to increase your social wealth, which only really gives you the benefit of having a social icon and is not so important. With all that Blued has to offer to its 40 million users, it can be considered as one of the top gay social dating app worldwide. If you wish to know where it stands compared to other mobile dating apps, you can check out our other reviews in our Casual Dating category.

    FAQ

    Membership

    How do I create an account with Blued?

    After you download the app to your mobile phone, signing up is done by nominating a username and password. No email or mobile verification needed!

    Does Blued offer premium membership?

    No, Blued is free to use.

    Can I delete my Blued account?

    Yes. On the settings, there is a ‘Delete My Account’ button. Deleted accounts are permanently gone after 7 days. If you change your mind, you can reactivate it when you log back in.

    Can I deactivate my Blued account?

    In Blued, deactivating your account is the same as account deletion. You have 7 days to retrieve your deleted account.

    I no longer want my Blued app. How do I delete it?

    You can uninstall the app from your phone.

    Usability

    How can I add photos to my Blued profile?

    You can easily upload photos on the Stream tab of the app.

    What is Blued live?

    Blued live is the flagship feature of Blued. It is a video live stream where you can invite other users to watch.

    What are Blued beans for?

    Blued beans are used to buy flying comments and virtual gifts that you can give to other users.

    What is Social Wealth?

    Social wealth is your social status in Blued. You will get exclusive icons and perks as your social wealth level goes up.

    How do I increase my Social Wealth?

    Spending 100 beans in public and private live increases you social wealth by 1 point.

    How do I buy Beans?

    Buying beans is done by topping up on your account’s dashboard. Payment is done through your mobile number carrier.

    Security

    Someone is being offensive. Can I block the user?

    Yes, there is an option to block users from Blued. You can block up to 50 users.

    What security features foes Blued offer?

    Blued has a very detailed privacy policy and terms & conditions statement that are strictly followed.

    Does Blued do background checks for its users?

    No, Blued does not do background checks for its users.

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    Infos

    Company:BlueCity Holdings Hong Kong Limited
    Address:Room 028,Block B, No,North of Apple Community, Baiziwan Road, Chaoyang District Beijing, China
    E-Mail:support@blued.com