Blued was launched in 2012 by BlueCity Holdings Hong Kong Limited. With its enticing digital marketing campaigns across Facebook, Twitter and Instagram, it's popularity skyrocketed among the young gay men.
It has gained over 40 million users worldwide making it one of the most popular gay social networking apps today.
Available only via mobile app, Blued is offered globally in 10 different languages to boot. Headquartered in China, it is not surprising that Blued is highly popular among Asian countries. However, it also has a good share of users from North American and European countries.
Blued makes the gay world a closer and safer space—but does it? Read on to find out!